The BEST Facebook Ads Tutorial for Beginners

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In this video I walk you through the entire process of creating a Facebook ad campaign from scratch.

I start right at the beginning and show you how to set up a Meta Business account - what used to be called a Facebook Business Manager account.

And then I go through each step to creating a Facebook ad.

This beginners Facebook ads tutorial goes through all the various settings you need.

In this full Facebook ads guide I also show you how to write Facebook ad copy and produce Facebook ad creative.

If you are looking to generate leads and customers from Facebook ads and Instagram ads, this Facebook ads tutorial is well worth watching.

#facebookads #metaads

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LINKS MENTIONED IN VIDEO:

Set up a Meta Business Account:

How To SET UP & INSTALL The FACEBOOK PIXEL

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Copy This Facebook Ad To Guarantee Success

CHAPTERS:

0:00 Intro
0:32 How To Set Up A Meta Business Account (Facebook Business Manager)
1:50 How To Use Meta Business Suite
9:25 How To Use Ads Manager
10:18 How To Create A Facebook Ad Campaign
21:58 How To Create A Facebook Ad Ad Set
29:57 How To Facebook Ads Targeting
40:29 Meta Ad Placements
43:28 How To Create Facebook Ads incl. Copy & Creative
59:00 How To Structure Facebook Ad Campaigns

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FREE WEBINAR:

[smx]

I'm in the U.S. and what I've found is that the Brits are far superior in laying out clear, concise and most importantly "in-depth" instructions. Be it with video or how-to magazines and this video delivers and then some. Look no further, this is brilliantly presented. Ben Heath, masterfully lays out step-by-step instructions and leaves no stone unturned. Big thanks, Ben.

[DerenFirdaus]

Thankyou Ben for the Tutorial! God Bless you brother!!

[jemmawhitehouse]

It's not very often I leave comments but for this tutorial I want to say a huge thank you to you for sharing your knowledge to us newbies! I own a start up and have found it extremely difficult to get any help/advice on setting up ads, especially when I don't have a 4 figure budget to spend! This is an easy to follow tutorial. I look forward to watching more of your videos!

[stevehassall]

Ben, truly brilliant! Yours is the first video I've watched on FB campaigns that was truly easy to follow. One of the things that many YouTube creators gloss over is the reason for doing a certain process, or selecting a specific option. You've done an outstanding job of answering not just the 'how', but the 'why'. These videos are so much more helpful when we know the reason behind the action you're taking. You're a wonderful educator and I appreciate your work!

[braveish]

I rarely take the time to leave comments, but this is brilliant, clear and well paced. There's so many tutorials where people go through everything at 100mph, where I'm constantly going back and rewatching bits, but this was completely different. Really great job on this one Ben

[maryflores-camacho]

I can't thank you enough, Ben! I've been wracking my brain trying to figure out how to run ads. You just made my life 100%. You made it so easy to create my first ad and I'm ready to go live. Thank you, thank you, thank you!

[davidviolet]

This may be the best Youtube tutorial on any subject that I've ever seen. I watched it to the end mesmerized. The pace, clarity and prioritization were perfect.

[Reedscottlaw]

Excellent tutorial. I learned more in one hour than I did in days of a paid FB Ads training course. Thank you for the easy step-by-step guide!

[justinbnguyen]

Thorough and highly insightful. Telling me exactly what I need to know to start as a beginner and, as equally important, what not to. That's what a good coach/expert does - they spend enough time in the trenches to know what works and doesn't, what should include and what not.

[rhapsodys]

Ben, I think you are a very effective communicator and you are worth listening to. I went through a paid Udemy course, and I think your material is more concise, smarter, and wiser.

[StyleViewStudio]

This one hour tutorial is almost at academic level! Gets across all the important points, then breaks down to the details and finally gives a step by step example od creating a AD SETS for a campaign. WOW. I have been doing it all backward... Thank you-Ben Heath! You are brilliant!. If the US learners knew of your tutorial - they will be already i business. This is a great trampoline! THANK YOU!

PS. To whoever is ready for this: Take your time - take notes; prepare to start and stop and rerun certain parts. This mans every statement is full of information. Don't miss a thing! It took me 2:30nmin to cover this tutorial. I am a nubbie at Facebook Advertising - this lesson elevated my knowledge to a different plateau@! THX💖 (US)

[devashishlall]

You are a blessing Ben!! 1 Hr of straight up content without any BS. !!Subscribed!!

[margaretsedlar]

After hours of YouTube Facebook ads self education, this is by far the most comprehensive, clear tutorial I have found. Great job!!!

[mwhkxbe]

This was astonishingly well explained. Thank you so much for making something that seems so unnecessarily complicated, appear easy.

[newforestdesignsltd]

This was great Ben. My first lesson but I already feel like I have learnt a lot. I think I will watch it again when setting up my campaign. My website is at the building stage so I may just start with awareness objective one to start with. Next on my list is FB Pixel 🙂

[arafatnehan]

I cant express how thankful I am to you. This content is so valuable. I can hardly believe that you made it all free. Blessings for you <3

[adamrules]

Finally! a YouTube tutorial from someone who actually runs an agency and isn't a 21 year old trying to sell a $1000 course! I have a question as i'm looking to get into this business. How do you charge for your ad services? do you do ROAS, ad spend, or a monthly subscription model?

[pheonix]

🎯 Key Takeaways for quick navigation:

00:00 📋 Setting Up a Meta Business Account
09:27 📈 Understanding Facebook Ad Campaign Levels
18:15 📊 Campaign Budget and Strategy
20:53 🛠️ Campaign Bid Strategy
22:46 📈 Conversion Events and Facebook Pixel
32:23 🌍 Target Locations
35:11 🎯 Age Targeting
36:07 📊 Setting Up Facebook Ad Targeting
43:32 📌 Ad Set-Level Settings
46:04 🖼️ Creating Ad Creative: Single Image
52:05 📝 Crafting Ad Copy: Headline and Primary Text
54:09 📝 Creating Effective Facebook Ad Copy
56:13 🎯 Targeting and Testing in Facebook Ads
59:01 💡 Creating Multiple Ads and A/B Testing
01:04:19 🚀 Learning Phase and Account Experience

Hope this helps

[ARTAissata]

That was a treat . I usually get scared when a video is “too” long, but it was so worth it! You are a great teacher, everything was so clear and it made the whole experience on META AD manager less intimidating. I just subscribed and will check more of your videos. Thank you so much

[uewai]

Thankyou for this tutorial, I've been avoiding fb ads because I had no idea what to do, because I am an artist/ designer, not an online marketer, but the 2 have to go together. And tonight i have setup everything explained in this video. much appreciated.