The BEST Facebook Ads GUIDE For Beginners in 2024

The latest Facebook ads guide for beginners is here. In this video, I take you through the steps to setup your Facebook business manager, ad account, campaigns, audiences and ads.

This guide will show you everything you need to know about Facebook Ads.

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[MrKai-zvbc]

Yeah I agree with some commenters here. There are gurus suggesting to ONLY go broad, even on brand new accounts, while some are recommending interest targeting as well.

Even guys on reddit make it out like you’re an idiot for not going broad. And I get the concept - letting the ads target, I also feel like allowing the ads to go in front of faces who are interested in these products quite important as well..

Personally, I haven’t seen the best traction yet with broad. I get orders, but not a lot yet. I haven’t tried interest targeting all that much though (have years ago though).

[JohnFowler-swvd]

Clear and understandable, I wish there was more information like this.

[avisaveros]

Hi Chase! Please answer my question as it's been bugging me. Why would you go with 'original audience options' instead of Advantage+ audience? I mean you set it up for 'broad' targeting anyway right (should function the same as adv+)?

Thank you for the great content, appreciate it.

[DenisEliade]

Încântat să găsesc un canal cu asemenea conținut informativ! Mulțumesc pentru eforturile tale de a ne educa și de a ne inspira să învățăm mai mult. Bravo!

[ayoubb]

thanks a lot for these informations.
I have a question
I always run a new campaign and it works well for the next 7 to 14 days, then it starts to go down and reach a high cost.
So I stop them. what i have to do now ?? 😣😣

[annoyingorangev]

How much data do you need to run advantage? I have over 150 purchases tracked from 2022-2024 and 3k add to carts. The pixel doesn’t fully track purchases

[PrashantSingh-qbmc]

Can you make a full video for how to run ads for local businesses and book their appointments

[Joeslowcostlifestyle-pyww]

I'm unable to run dynamic ads within my direct-to-message conversion campaign. Instead, I have 12 ad sets within a CBO. While some are performing well and others have been deactivated, I'm now considering testing new creatives. Should I incorporate these into my existing successful CBOs or initiate a new campaign specifically for the test creatives?

[manuelherk]

hey man, adding 15products to my new store and my ad cataolgue daily and want to track add to cart events and connect with my meta account. Any recommendations how to do that? best wishes from Vienna

[renzo]

under the **Ad creative** section I am unable to find the *Media button to upload the video, can you please help me with that

[MEYERBIJOUXCO]

Can i also start a retargeting campaign like 1 week ore a few days after i started the first campaigns. Does this work?

[crisweiser]

Does Sirge works for Lead Gen or just Shopify and product purchase?

[theglambookvendors]

Hi Chase! What do you do if an ad you were running was doing great but now has creative fatigue? Should i turn it off and start over?

[youngbp]

Second video, thank you my favorite digital marketer 😭

[FitDemo]

My instagram AD preview doesn't work. the picture doesn't show up, it shows like it's an error with the picture. Why is that? the facebook preview all good

[mr_robot]

Hey Chase! Quick question: How do you introduce new creatives in the broad campaign? Do you add them in a new ad set or in the same one and why?

[muazsaqib]

Damn., . My whole life was a lie.... bruh you're a true savior... i didn't knew about this and was boosting pages via business suit lol

[theafropolitanshop]

Hi Chase, what if you have a customer list and want to use that as an audience?

[emkabe]

I crunched some numbers and thought about the advertising budget. You suggest $5 per ad set, but let's assume our purchase cost is around $20. For an ad set to truly pay off, it needs to lead to a purchase within 4 days for it to make sense to us. Taking this into account, it seems to me that $5 is too small a budget because we have to wait 4 days for 1 purchase.
I'm leaning towards the idea that we should have increased the testing budget from the beginning. It may be more effective to set a budget of at least $20 for your ad set. Here's a quick breakdown: If it costs us $20 to get 1, 000 views, for example, and our click-through rate (CTR) is 5%, this should theoretically net us 1 order if our conversion rate stays at 2%.

What do you think? Increasing the budget could really give us a faster picture and speed up our efforts.

[melvintan]

Hey Chase, is the ROAS better if you were to split retargeting ads into a different sales campaign. Or should you combine the prospecting and the retargeting ad sets all into one sales campaign using advantage+ on facebook?