You Should Learn to Eliminate Desire

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[lastnamefirst]

That’s actually the best way to approach relationships too. Don’t need the other person but have them as a lovely compliment to your life

[appalachianoperator]

Kill the lust within you. So that you can love those you care about wholely and completely

[MohammedAli-txom]

This is very insightful, you are truly wise Alex

[bradfordrusso]

This sounds great. The trouble is, it contradicts people and things I trust:

Earl Nightingale, Napoleon Hill, Abraham Maslow's Hierarchy of Human Needs, The Lone Ranger, and our Founding Fathers.

[anthonyminic]

YOU ARE A GOD SEND! SO MANY PEOPLE NEED TO UNDERSTAND THIS

[ChibiTalha]

“Ascetic ideals reveal so many bridges to independence that a philosopher is bound to rejoice and clap his hands when he hears the story of all those resolute men who one day said No to all servitude and went into some desert.”

[skylivley]

ALEX! Real question when you stop thinking is it quite or a constant narration?

[ABH]

You have great content, and this completely contradicts the point of the video...but man that's a nice shirt bro 👍

[shivamjhaa]

That is what I learnt from The Bhagavat Geeta, among other things.

[Sourcepowa]

A buddhist monk desires enlightenment.

[Taayjus]

I think about this too, but I'm confused what you meant when you say you can satisfy your initial desire by becoming an individual unit... that's the end goal, so do you mean to just work to fulfill those desires?

If so, isn't that a bit dangerous, since you are not eliminating desires necessarily but rather appeasing them?

[Jay_]

Jesus is the answer✝️ That’s all I’ll say.

[sajid_official]

Be a muslim, you're worldly desires are greatly reduced. You become non needy.

[possiblejerry]

Desire is the contract you've with yourself to remain unhappy until you've fulfilled that desire - @navalR

You gotta understand that desire is also mostly born from ego, from comparison. You see that others have it and you want it.

Tell me how that goes for you.

(on my channel, lol)