54 Google Ads Tweaks in 30 Minutes That Increase Profit

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Resources mentioned in the video:

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0:00 54 Google Ads Tweaks in 30 Minutes That Increase Profit
0:46 **Account Settings and Structure**
1:09 Turn off all auto-apply recommendations
1:52 Enable Customer Match
2:09 Use an account-wide negative keyword list
2:29 Use naming conventions for campaigns
3:21 Structure account by search strategy
3:51 Ignore Google Ads representatives' advice

4:22 **Conversion Tracking and Analytics**
4:47 Ensure proper conversion tracking
5:18 Use data-driven attribution model
5:39 Enable personalized advertising
5:51 Sync Shopify customer lists

6:20 **Bidding and Budget Optimization**
6:34 Use enhanced CPC bidding
6:52 Optimize branded campaign bids
7:22 Utilize portfolio bid strategies
7:39 Pair broad match keywords with smart bidding

8:07 **Maximizing Ad Copy**
8:31 Highlight unique selling points
9:00 Leverage top three buying reasons
9:14 Set ad assets at the account level
9:31 Use value propositions in call-out assets
9:49 Include sitelink assets
10:10 Use structured snippet assets
10:25 Promote offers with promo assets
10:46 Add call assets

11:07 **Campaign Optimization and Testing**
11:25 Disable display and search networks
11:46 Resolve disapprovals
12:00 Exclude low-performing placements
12:17 Run dynamic search campaigns
12:45 Add negative dynamic ad targets
13:16 Use search terms to add new keywords
13:33 Exclude branded terms in non-branded campaigns
13:52 Optimize quality scores

14:51 **Shopping Ads and Feed Management**
15:12 Maximize feed fetch frequency
15:36 Enable automatic item updates
16:03 Exclude out-of-stock variants
17:05 Front-load product titles
17:58 Resolve Merchant Center issues
18:41 Provide cost of goods sold (COGS)
19:29 Use custom labels
20:19 Include all possible attributes

21:16 **Performance Max**
21:44 Opt-out of optimized targeting
22:05 Create custom video ads
22:37 Exclude brand terms
23:02 Disable new customer acquisition setting
23:51 Use insights scripts

24:16 **Location and Audience Targeting**
24:33 Overlay engaged audiences
25:04 Overlay high-affinity audiences
25:33 Add granular location targeting
26:11 Adjust location bids
26:42 Exclude low-performing locations
27:00 Use presence-only location settings

27:56 **Increasing General Efficiency**
28:24 Increase ROAS or lower CPA
28:35 Use high-converting landing pages
29:00 Separate campaign budgets
29:15 Consolidate low-performing ad groups
29:42 Leverage scripts for efficiency