Media Training Tip: Lose the Jargon!

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Most spokespeople load "insider lingo" and technical terms into their media interviews. It's a huge mistake, and puts a barrier between you and the audience.

In this video, you will learn a technique to help you lose the jargon.

Brad Phillips is the president of Phillips Media Relations and author of the Mr. Media Training blog.


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Are you saying the the average intellect of the population is 12 years old. People are not as dumb as you think. Fair enough lose some of the jargon but les not insult people. That's what politicians do and it's very annoying. Your techniques are for the dinosaur main stream media which people have become wise to. I like some of your other videos thou. Infowars.com

rickywyatt