Media Training: How to Prep Execs for the Big Interview

Media coverage is a tremendous opportunity for your brand, but only if your spokespeople, especially executives, put a good foot forward.

See how PR pros can help executives prepare for and excel during interviews with advice from media training expert Brad Phillips. You'll learn how to:

- Transform your media coverage with one simple technique
- Showcase your brand’s best traits with effective media responses
- Portray your organization positively when answering challenging questions
- Avoid repetition but keep messaging consistent