Magnetic Resonance Imaging (MRI)

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Focus on patient safety
The client needed a film to explain how their macrocyclic contrast medium for magnetic resonance imaging benefits the patient. The benefit for the patient lies in the medium’s innovative molecular binding structure and unfortunately cannot be explained to a lay audience without clarifying the principles of magnetic resonance imaging first. Hence, a comprehensive explanation of the imaging technique, the current contrast media, and the new medium was required. The key message for the patient was that our client’s product has a reduced risk of toxicity.