The Psychology of Choice: How We Make Decisions

## **Ever Wonder Why You Picked THAT? The Psychology of Choice**

Have you ever stood in front of a cereal aisle, overwhelmed by the sheer number of boxes? Or agonized over which movie to watch on Netflix? We make countless decisions every day, from the mundane to the life-altering. But have you ever stopped to think about *why* you choose what you do? That's where the fascinating world of the psychology of choice comes in.

Imagine your brain as a bustling city. Decisions are like journeys through this city, with different routes and destinations. Some routes are familiar, well-worn paths – habits we've formed over time. Others are new and unexplored, requiring more effort and consideration.