Why Ram Trucks Aren't Selling

Today I talk about how Ram is selling fewer trucks and why!

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[deanjasso]

It's the greedy dealers, all their BS markups, $699 for Mopar protection, $299 for wheel locks, $2, 500 for Millennium package $799 for spray-on paint protection. And $1, 200 for Doc fees. I hate all dealers!

[raydoucette]

I drive a '94 Ford F250, full load, 7.3 turbo diesel. I paid $4500 for it about 5 years ago. It has about 150, 000 miles on it. Other than some minor things, it's been a pretty good truck. I look at the prices of these new trucks and I have no idea how people can afford to own them. I certainly can't afford it, and really have no desire to buy one. I like my old truck.

[IAMRONIN]

I agree, the biggest issue is the price increases on these trucks. It's beyond ridiculous.

[KVW]

The interior is beautiful. Doesn't need to change every 2 or 3 damn years.

[mwaynem]

There is a large percentage of owners that replace their vehicles after 4 years or less. I believe alot of these buyers are thinking about keeping their vehicles longer due to the insane prices.

[jonsatvoutdoorchannel]

I got a 2021 Chevy Silverado 1500 Z71 LTZ with just about every option. Spray in bed liner, technology package, heads up display, rear view camera mirror, heated and cooled seats, adaptive cruise control, etc it was listed for $65k and I walked out the door $57k with an additional warranty. Today that same vehicle basically but a 2023 is MSRP'd at $71, 000 with an $8, 000 market adjustment. Not to mention my interest rate then is half of what it would be now. SO that's a difference of my truck that I got in December of 2020 for $57k at 4% interest rate vs now $78, 000 at 8 or 9% interest rate. It is freaking insane

[OhioStateBuckeyefanstuckinMI]

I think interest rates and Rams high pricing is a big factor

[russrtspooling]

Bought my 2019 Ram 1500 classic tradesman with the 5.7 and a 8speed with LSD and I couldnt be happier. At the end of a generation is the best all the kinks worked out. Screw paying 70k for a new truck with shit you dont know if it will last.

[sez]

Price, price, & price of trucks plus gas prices. The crazy MSRP scares away most buyers. From what I’ve seen through the years, Ram and other FCA/Stellantis products get the biggest market adjustment off MSRP if you do your homework and find the right dealership.

[fila]

i have a very cherry 09 ram Laramie i paid 5k for with now 413k on my last oil change. highway driven. runs like new. replaced front struts and got new front fenders because of the rust. best 6k total i ever spent.

[vr]

It’s the price jump more than anything. When I bought my 2020 Ram 1500 Classic Tradesman I got it for $32k. Now it goes for $41k with the exact same options. No way I could afford to get it now.

[MPerry-oxqb]

GMC is selling a lot of trucks, but buyer beware that they’re one of the most unreliable vehicles you can buy. I learned the hard way. I live in Texas and a bunch of coworkers are having issues with theirs.

[glennmati]

Great video Ben. Myself and two friends leased 2019 Ram 1500’s. Two Big Horns and mine was a Limited. All of us are buying out our leases due to the high prices. That’s a reason you’ll see trucks sitting on the lots. Great trucks but no big changes that would make you even think about spending all that money. The regular guy can’t afford these trucks.

[Backyardjackleg]

I'm glad I bought mine when I did. These prices are crazy! I bought my '21 Big Horn in November '21 for 34k. It did have higher mileage on it at 21k, but I don't put a lot of miles on a vehicle so I figured it would balance out over time😄

[ronwinkles]

I have owned my 2019 Ram 1500 Laramie for 4 years now, and it has 34, 000 miles on it.
I literally searched from coast to coast for it, and I found it in Alexandria, VA. The dealership had it in their showroom for 6 months when I bought it. The list price was $57, 200, and a similarly equipped 2023 model is $67, 125. The dealership let me have my Ram for $45, 000 plus tax, tag and title. I hated to pay that much for a fully equipped crew cab 4 X 4, but it was $6000 cheaper than I could buy a comparable Chevy, Ford or Toyota.

About every two weeks, I get an offer from the selling dealership for $35, 000 trade-in credit on one of their new 2023 models. This sounds good, but I would have to pony up another $32, 000 to buy a 2023 model. I have no inducement to trade. My 2019 Ram is the best truck I have ever owned. It drives like a Mercedes, and it gets the best mileage I ever experienced for a big V-8 4 X 4 truck . I drove this truck roundtrip on a 4000 mile trip from Virginia to Arizona averaging 72 miles per hour and got 22.0 miles to the gallon. I had only one problem with the truck in 4 years of ownership. I had to have the overhead console replaced, and the dealership did this at no cost to me.

[tedspence]

I've got to say, I love my Ram! Unlike many 5th gen Ram owners, I haven't had very many problems with mine. I had 1 recall, a factory brake problem at 5K miles. But my biggest complaint about my 2019 Ram Big Horn is the cheap paint. It's sad to see such a fine vehicle suffer from crappy paint.

I live in KS, after less than a year the front of my truck looked like it had been driven through several sand storms. After 5 years of ownership, It's much worse now. Also, the paint just began peeling away on my back bumper for no reason. No hits or scratches? When I inquired about WHY, I was told by my dealership that Ram has change to a newer paint chemistry. (Huh?)

This is my 2nd Ram Big Horn, I am at 72K miles. The first one (2017 Big Horn/4th Generation-NO problems) was TOTALED in an accident about 5 years ago with 17K miles. While at a dead stop on the freeway in traffic, I was rear ended by another vehicle at 65MPH. I sustained a concussion & a broken left shoulder, but thanks to the & design quality of the build, I did walk away from the accident.

Like others, I belong to a Ram website. The major complaints that come in are mostly "electronic gremlin" complaints. (Engine malfunctions & electronics/entertainment system problems.) Too bad Ram has let the quality of their vehicles slip. I would probably would buy another one, but I just don't trust their warranties, or their dealerships any longer. Sad to say, after over 5 years of happy ownership, I'll be looking for another brand.

[MikeG]

The “price adjustments” dealers put on their vehicles is a huge factor also.

[edgargonzalez]

It’s makes more sense for them to lower the price and seep more units than it is to jack the price up sell less units and lock up your flow of production ! This makes me happy because the more we don’t buy new trucks they will have to lower their prices !

[MEGACAB]

You are 100% spot on. Price, design, power all need to be changed. The design is really boring to look at. HD needs at least 8 speed transmission. However, the most crucial problem Ram has is leadership. It's been awful for several years.

[mastermouaable]

One of my local dealers is not marking up the price but is giving discounts. This is interesting to me; while other dealers is still marked up.