Magic: The Gathering's Biggest Product Failures

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[utkphilobio]

It's kind of shocking how many of these have happened relatively recently. And that's all while ignoring Magic 30.

[xBeauGaming]

The fact that you told customers not to buy a product you designed is the highest display of moral integrity there is. Thanks for always being a class act Prof ;)

[mattfrisone]

"They didn't ask me in any way to be involved in Secret Lair Ultimate Edition 2. I get it. That's understandable." I'm literally laughing out loud.

[thebloodybonecrusher]

The 20 dollar commander decks in kaldheim shouldve been the product that kept happening in mtg

[dendostar]

He is NEVER going to let Double Feature go. And rightfully so.

[zipfooo]

I loved "Fat Packs" because you got 1. enough Basic Lands to build a couple of decks 2. spindown dice and 3. a pretty sturdy deckbox guaranteed. And Deckbuilder's Toolkits.

[seasnek]

Oooh boi 30th Anniversary will probably remain the worst mistake forever for me

[GoDzJtFr]

One of my favorite products definitely has to be the Ravnica guild kits. Affordable decks that were playable and balanced right out of the box complete with new art for beloved commanders, high profile reprints for competitive formats, and new basic lands themed around the respective guilds? It was absolutely incredible

[firefliesowlcity]

The best magic product to me will always be the Commander precons simply because a friend of mine said "Hey do you want to play magic with my group?" And when I wanted to know how they simply directed me to my LGS. Within an hour of the conversation I was at the store, and then at their house joining their Friday Night Magic group with a ready made commander deck, and I think nothing is ever going to beat that ease of convenience for new players.

[WBenIB]

The recurring theme here is "this product would have been fine if it was reasonably priced."

Aftermath boosters could have been fine if they were cheap enough, and honestly I feel like it could have been a good fit for Karlov Manor. A mini set to reveal the whodunit, released a month or so after the main set would have been fine. It would give the community some time to speculate on the mystery and look for clues, instead of just revealing the solution during previews.

Granted, a return to the Block format would have been much better (oh, how I miss blocks), but the idea of small bonus sets isn't inherently bad. They just wanted to charge way too much for it, like they do time and time again with these failed products.

[CarmenCards]

It doesn't escape notice that all of these products have been within the last 5 years

[GaryXk]

We had someone at our LGS try to defend Aftermath by saying "You don't get commons in the packs, and no-one wants commons anyway, so it's fine" We firmly (and not very politely) pointed out that you're paying nearly the same as you would for a draft booster but for less cards. Despite defending them, this person didn't buy a single pack of Aftermath.

[jacobyspurnger]

Just a note on these products. No. 3 throne of eldrane was the first product released by hasbro/wotc after chris cocks became the president of magic the gathering. He is currently the CEO of hasbro.

[bristowbruh]

"we dont do msrp anymore" is such a bs response to price

[Entropic_Alloy]

It is extremely telling how these are all very recent products.

[Kaffirmative]

Wotc: Here's the worst value product we've made so far, tell us what you think about it Prof!
Prof: This is the worst value product you've made so far
Wotc: why would the Professor do this?!

[tthien]

It probably spikes his blood pressure, but there's something about the Prof crapping on MTG products that just hits right

[andrewmakar]

My Local game store in Sweden started just giving the Epilogue boosters to the last people in the draft/sealed events. The owner called them 'Nissa lottery tickets'. It was a running joke to us

[MysteryMTG]

Their biggest failure is not continuing the Commander Anthology series. What an incredible product. To this day, one of the most value filled products ever released.

[thomasfleming]

Signature Spellbooks. Gideon's being a memorial to him was fantastic and it's a shame they stopped. I know the planeswalker focus was well out of hand by that point, but they were interesting ways to release cards tied to a particular character.