371: Borrowing Big Learning’s Business Models

Business models are a key part of the strategy of any business. But, in our experience, learning businesses often take a set-it-and-forget-it approach to business models.


In this episode of the Leading Learning Podcast, we make the argument for why you should regularly revisit your business model. We also discuss the four key facets that are part of any business model: those are who you charge, what you charge for, how much you charge, and who you share costs or profits with.






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TopClass LMS provides the tools for you to become the preferred provider in your market, delivering value to learners at every stage of their working life. WBT Systems’ award-winning learning system enables delivery of impactful continuing education, professional development, and certification programs.


The TopClass LMS team supports learning businesses in using integrated learning technology to gain greater understanding of learners’ needs and behaviors, to enhance engagement, to aid recruitment and retention, and to create and grow non-dues revenue streams.