Live 'Listing Presentation' & Handling Tough Seller Objections

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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[gonzaloenrique]

This guy freaking killed this appointment, my goodness.

Didn't even have to specify what tips and tricks he used were, it was obvious because of the execution

Getting them to sign the disclosure when they were unsure, taking control of the whole conversation from the beginning,
Stacking your strongest counterarguments first,
Poking holes in their defense instead of being on the defense when confronted by the commission,
Indirectly justifying the commission by having such a structured promotion.
Just screams professionalism.
My goodness.

[rickyep]

I will watch this everyday. 💎🙏🏽💎
I got 2 listings just following his expired listing script. GOAT 🐐

[luislavino]

This is exactly what Real Estate Curriculum should be covering! I find the thing I'm struggling with most is I'm not fully aware what i should be SAYING. or how to make the plan all together. Thank you for all the free knowledge you provide!!

[dnodarse]

Sheesh, I'm not even selling and you convinced me to sell my house. Yes, that's definitely a very good listing presentation, very thorough.

[brandoncox]

This was amazing! Only thing I would say as a listing agent is don't price a home at a price like $249, 900. The problem with his type of old school pricing is you're going to miss out on thousands of people nationwide that start their home search at $250, 000. So over $100 you just missed them. They never knew that house was there if they start their search at 250k. I sold an expired that the previous agent listed it at $299, 999. So over ONE DOLLAR they missed out on thousands of people that start their search at 300k. They were on the market for 6 mths with the previous agent with no offers. I listed it at $300, 000 and sold it in a weekend with multiple offers for $312, 000. Trust me on this all you listing agents out there

[UltimateSeeker-lnzr]

00:00 The agent explains the pricing strategy and the three times the house has to sell.
04:29 Days on market drive the entire process of selling your home.
08:47 The market suggests a list price of $239, 000 for the property.
13:01 Listing agent offers easy exit listing agreement and smart seller program to transfer risk and accountability to agent.
17:02 Proactive marketing strategy for selling a house
21:05 Consider working with an agent who doesn't discount commission
25:11 Pre-qualify buyers to ensure they are willing and able to purchase the home.
29:04 Discussion about pricing strategy and compensation structure for selling a house
Crafted by Merlin AI.

[Realestatewithsuki]

I can’t believe this is free on YouTube thank you so much !! I’ve a listing presentation tomorrow I feel a lot better

[Raja_realestate]

Best listing presentation I have ever seen hands down. Level of confidence & smooth conversation is top-notch. Appreciate it sir 💯

[SotiriaKrikelis]

Hi Brandon. I watched this video before a 6:30am listing appointment (that's the only time seller could meet). Your confidence is what I needed and I got the listing. Thank you!

[KcazNoj]

This video is golden. It’s real life, real scenario, real talk. I’m tired of seeing people babble in front of a dry erase board and talking about scripts and charts and blah blah blah. I’m newly licensed and will begin my career in one month, I’m glad I found your channel. Thank you.

[leeannaadams]

This was extremely educational for those beginners like myself. It helps me know what to expect as a listing agent and how I can prepare myself more.. I thank you so very much for this! Please do more videos like this one! This was great!!!!

[Jonathanrsellers]

I’m in software sales, not real estate. But your demeanor and overall presentation is a perfect balance of assertiveness without any pushiness whatsoever. I’ve adopted some of your style and the quality of my calls is much better. You deserve more subs👍

[chgo]

Brandon this is GOLD!!! I love how you ended the conversation. It’s was very smooth and no pressure. I can’t wait to pass my exam (in IL) and hire you to be my coach.

[sherinabest]

I’m watching this as a brand new agent and I have NO idea how I’m gonna learn what I need to have such an in depth conversation with clients. I’m sooo nervous I want to quit.

[lifehousehomebuyers]

That was smooth as hell! I would of fumbled through those objections. I'm definitely saving this for practice material.

[huntertherealtor.o]

I’ve watched a ton of listing presentations and keep coming back to this one. This is flawless. Not once in this video do you hear Brandon say “If you hire me, I’m gonna do everything in my power…” blah blah. Same thing you every other agent say. Even other “coaches”. EVERYTHING is covered. This one is just, different. idk how to explain it

[devinharrison-jones]

As a new agent, this was great. Thank you for this. They were great prospects too with good questions

[kyokitty]

I can already see future me re-watching this multiple times and the pile of quality notes I’ll having breaking it down for my first listing apt and after. WOW thank you

[formosamilan]

so good. i'm impressed when you nailed the agent 5 % commission objection

[blairbailey]

I love how there was absolutely no pressure! Is this taught in your course?