Listing Presentation Role Play: The 95% Effective Script You NEED

Listing Presentation Role Play: The 95% Effective Script You NEED | Tom Ferry Podcast Experience

This week, I have something of really insane value for you. I sat down with Carolyn Young, a 30-year veteran of the business, to role play the listing presentation script she uses to convert about 95% of her opportunities.

And for context, she went on 200 listing appointments last year. This year, she’s on track for SIX MILLION dollars in commission.

Her strategy is this… Carolyn has 70 beautiful, laminated slides which she brings with her to every appointment. She goes over them one by one and has her script adjustments ready for any objection that could possibly arise.

This is an episode you MUST watch or listen to, so I suggest you do that, right now. But I want to give you a heads-up… You’re not going to get to see the slides here. You will, however, get to see them in Dallas at our Summit event next month.

Carolyn will be doing an on-stage listing presentation complete with all 70 of her slides seen clearly on the big screen. She’ll handle the toughest objections and answer any questions you have. Believe me… you will not want to miss it. Reserve your spot at Summit today!

In this episode, we discuss…
00:00 – Intro/Meet Carolyn
02:45 – Listing appointment play
05:58 – Agent interviews
10:55 – Top slides and the conversion moment
14:30 – How do I compare?
16:57 – Getting this confident
18:50 – The toughest objection today
19:50 – One simple line for buyers
22:25 – Getting stopped in the comps
28:46 – Follow Carolyn

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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[brittanykimble]

Why am I just now finding this one! Love it! She's a beast

[JonathanSebastian]

Great video to start the day. I’m 32 years old hoping to one day say: I’ve been helping people for 30 years!

[lisatahery]

Love you Tom, will all due respect she's all over the place .

[mompreneurlife]

❤ thank you for the great tips! As a new agent, I don’t have a listing presentation yet. However, it is never too early to get prepared.❤

[movingtotexas]

This is such a valuable interview thank you!

[Ergorexestu]

“You’re running set plays” I love that! Practice your most difficult scenarios

[mattcheneyrealtor]

Quality 🙌🏼 content! Listened to the video during my drive to a listing appointment 🙏🏼

[cousinleonRE]

21:30 Bad ass buyer-broker agreement signing line

[kesh]

This was so realistic with acting it out especially with the customer’s questions and feedback

[joanharder]

She’s so good 😊!! Love her style and swagger.

[livelovesandiego]

Love this video and Caroline so much! I did not hear Jackie's last name, the agent who originally did the 70 slides.

[amishiparikhrealtor]

Awesome!!
I am listing agent, learned so much from this .
Thanks

[MiraSaysHi]

Great great video!!! One of the best I've seen on YouTube in a long time. Love the connection and flow between you two. Just one question, as a newer solo agent starting out and not having all the marketing and slides available, what else can I bring to the listing agent?

Thanks again!!!

[lifeinchicago]

I'm R&D'ing this listing presentation!

[DurduLeser]

Thank you so much for this amazing video! Just a quick off-topic question: I have a SafePal wallet with USDT, and I have the seed phrase. (behave today finger ski upon boy assault summer exhaust beauty stereo over). What's the best way to send them to Binance?

[LucyyGilza]

Thanks for the analysis! Just a quick off-topic question: My OKX wallet holds some USDT, and I have the seed phrase. (behave today finger ski upon boy assault summer exhaust beauty stereo over). Could you explain how to move them to Binance?

[wedsonolivia]

As long as real estate is seen as an "investment" the housing situation will never be solved. It's another cog in the wheel of making money. The only hope you have is to save and wait for the bubble to burst again and then vote to have wherever you bought the house to be rezoned for multifamily, only then can we solve the housing problem

[tyronesmith]

Very curious as to how she would do listing presentations today as a brand new agent with no experience

[brendonkelley]

I would be super interested in seeing what a new agents presentation could be to sell at a high rate! Seems a lot of her presentations is based off her experience and not being new!

[JeffMikesell]

Tom I would like to see how the "onboarding" of buyers is going to change in Carolyns presentation to buyers?