How Singapore Airlines Now Serves Fresh Fish on the World’s Longest Flight | WSJ Booked

Singapore Airlines operates the world’s longest flight, during which passengers can now get fish. It might sound risky, but it’s fresher than you might expect. Singapore’s Food and Beverage Director Antony McNeil explains how and why he brought trout to travelers plates.

Photo Illustration: Adele Morgan/The Wall Street Journal

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#SingaporeAirlines #Food #WSJ

[j]

i love when this kind of detail goes into the user experience.

[ricardo_del_toro]

Flew in Singapore first class about a month ago and the food is delicious.

[fayseldifficile]

Congratulations to Singapore Airlines for being the world's best airline and Congratulations to all hard-working Singaporian men and women for their many great achievements in their very tiny country in many economic fields such as airline industry, ports and airports, banking services, tourism and in many other fields such as hygiene, education, science and technology, good governance, housing, water management, health, transportation, urban planning, spatial planning, trash management, ecology and even food.

[DiegoCamiloAyalaCace]

this was a good ad for business and first class clients.

one of my trusted airline. Have been loyal to them for over 20 years.

[TheMrFishnDucks]

Very interesting. Didn't know about the flavour changes that occur. Nice video. Keep up the good work.

[yvrrtw]

Isn't smoked trout simply a lower cost alternative to smoked salmon? Seems like a creative way to cut costs by the airline.

[PhearaXT]

I flew Singapore Airlines once in economy class. I would like to fly again! ✈️

[thepyrotechnician]

disappointed at the utter lack of Airplane! references in this...

[BatakGalak]

0:54 is China Southern and not SQ. Get it right WSJ, we supposed to trust you

[CigarAttache]

Have they never watched Airplane? Fish on an airplane never ends well 🤣🤣🤣

[j.trulyrandom]

Not sure that qualifies as 'fresh' 🤔

[King-Lanky]

Something about bare hands touching raw fish makes it first class worthiness

[jewpiterjones]

smoked trout is not fresh fish. it's definitionally preserved (by smoking). You could even "fresher" smoked fish from Acme which produces it in Brooklyn, 100 miles closer to JFK and EWR. The entire story here seems to be that they bought a brand of fish produced in NY instead of a brand produced in Europe or South America. So what?

[doctafaustus]

Forget the fish, just give me enough space to breathe.

[GeliCarlosJ]

Singapore Airlines, Qatar Airways, Emirates all have the best service for airlines in the world, even if you aren't in the hella expensive first or business class.

[Thesmellofrain-ho]

I don’t like “fresh” fish that has been sitting around for any amount of time beyond an hour or so. By that, I mean from the time it is prepared until the actual serving time. Also, the airplane cabin may smell like fish for some period of time after the dish is served. Especially when served raw or sashimi style.

[senseiquickbooks]

Lol american definition of fresh involves a freezer... 😂😂😂

[Ellesar]

This is pretty much an ad but what ads should be.

[blackumbrella]

Fresh Fish doesn't mean anything if it's Farmed Fish...