Performance Marketing | Setting Targets, Tracking Conversions & Scaling

We learn about performance marketing, which is focused on scaling growth at a specific cost per conversion target (CPA or CAC). We break down target setting, measure CPAs, and diagnose performance changes in media spend.

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We learn about how to track performance marketing campaigns (cost per conversion marketing), set CPA targets, measure results, analyze different types of media spend, and scale.

We also walk through how to break down the customer lifetime value, which is the way to figure out how much you can spend in marketing to convert a new customer.

Finally, we cover the three metrics that will help you diagnose changes in performance on any media spend platform.

Sections:
0:12 what is performance marketing and why does it matter
2:13 goal of performance marketing and the key metrics
2:48 customer acquisition cost (CAC or CPA) calculation with example of paid vs. blended CAC
6:52 setting cost / conversion targets, calculating your customer lifetime value w/ example
10:33 breaking down CPA performance for prospecting vs. remarketing (cold vs. warm audiences)
12:11 types of prospecting vs. remarketing campaigns on Facebook
14:11 types of prospecting vs. remarketing campaigns on Google
16:12 three most important digital marketing KPIs to diagnose performance changes

By the end of this video, you will understand how to set targets, measure cost per conversion and scale digital marketing spend - I guarantee it.

If you have questions - leave a comment below and I'll try to help. Cheers!

#performancemarketing #digitalmarketingKPIs #startups

[eric_andrews]

Questions? Let me know in the comments happy to discuss.

[Bansalacademycom]

I love the way you explained everything!

[stoicanimals]

This is great - few questions from my side

1. What other solutions should be included here besides Google and Facebook. What is the interplay between them all?

2. How do we move from theory to operational reality. As in what is the steps required to set this up, what tools do we need, how do they interlock and what is needed to actually setup and automate attribution? I feel this whole process lives and dies with accurate attribution

3. It’s worth also discussing the deficiencies of the ad platforms. What can typically go wrong with them.

[wonderwhybecause]

Eric, you can't even imagine how grateful we are! Very structured, easy for understanding and valuable information. Thank you for your work!!!🌷🙏

[anjawsm]

I'm in a career shift rn & interested in performance marketing. took a lot of course and doing an internship.

thank god I saw your content! worth the sub

[adrienlong]

Watching this video to prepare my job interview. This is extremely valuable. Thank you for your content.

[jaime_abad]

This is great video. Many thanks for sharing, Eric. Looking forward hearing more from you regarding Performance Marketing.

[htoopyaenaing]

Hello Eric. Will there be any basic video for people (who do not have much experience about performance marketing campaign) who are just about to learn/ about to run performance marketing campaigns?

[Gbrewz]

Hey Eric, where can I go to learn more about exactly these kinds of KPIs related to performance marketing and CAC, CLT, CLTV, etc. for a monthly sub saas company?

[arjunpkumar]

Hi Eric, this is sort of content is of super value to YouTube and it's algorithm. A blessing to have you explain about performance Marketing metrics in so much detail. Thank you for that.

Is this model applicable for b2b enterprise level SaaS company?? How can I one go about it?

[leacaro]

Very well explained for a total beginner – thank you a lot! :)

[kingsfordgokah]

Thanks Eric for sharing, this is very helpful.

[rashaadsaleh]

Hey Eric Could I Get the Excel Soft Copy?

[binzindombin]

Thank you Eric, so concise, are you on LinkedIn? Do you have the same framework for Sales performance?

[abdr]

Hello, Thank you for the information, I have a question: how does the marketing creatives play a role in increasing the revnue.

[idontchaseiattract]

Amazing as always Eric! Hey well I wanted to ask a question...I am kinda new to finance...so please can you recommend me as a beginner...like where to start?

[sarveshkulkarni]

Didn't receive the template, already subscribed twice

[GeraldaSimatupang]

Really appreciate Eric. This is very useful for making marketing strategies for my clients. Thanks a lot!

[gilpali]

shouldn't you take COGS in order to set your max targeting cost?

[shishiwassef]

Hey! Very good video! I have a quick question when you calculate conversation to sales do you do it through SUM of total sales divided by Sum of ad views OR SUM of total sales divided by SUM of ad clicks and why?