KPIs for Digital Marketing | How to Evaluate Your Marketing Performance

We are going to break down the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and for your overall business & marketing funnel. Template & dashboards included.

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In this video, we will learn how to understand the performance of each marketing channel as well as the performance of our overall marketing funnel using digital marketing KPIs.

We will build simple marketing dashboards that can be used in real life, as well as look at some case studies and talk about common pitfalls.

I've seen many times battles within companies to cut marketing spend from one channel to add to another, only to have these reallocations backfire and the performance ends up being worse than before. Why?

Because digital marketing performance is hard to understand if you aren't using the right KPIs, focusing on overall blended CAC, and thinking about the overall marketing funnel.

It is very easy to oversimplify marketing performance and make poor decisions about what is working and what is not.

We will cover all of this using real-life examples and discussions.

SECTIONS:

0:27 goals for evaluating digital marketing performance: CAC vs. LTV
1:20 who this video is for
1:49 explanation of the marketing funnel (top, mid, bottom)
5:20 what is customer acquisition cost (CAC) & why is it important
6:37 differences in CAC between parts of the funnel
7:46 case study e-commerce: common pitfalls when allocating ad spend
9:07 paid digital marketing dashboard
14:43 paid vs. organic vs. blended customers
15:13 overall digital marketing dashboard (blended)
17:53 recommendation for budget allocation to top vs. bottom of funnel
18:58 what is a good CAC & how much can we afford to spend on marketing?
19:34 customer lifetime value example - LTV vs. CAC case study

By the end of this video, you will understand the most important KPIs for evaluating digital marketing in real-life situations.

#digitalmarketingKPIs #startups #marketingperformance

[eric_andrews]

This was my first video focused on marketing. Curious - what did you think? Do you want more?

[syedjawaadali]

You nailed it bro! All covered in 23 minutes. Kudos!

[mohamednasser]

Thank you soooo much, I'm starting a position as a junior performance marketer and I didn't understand anything about marketing!
Thanks to your thorough videos I'm finally on the right track, please keep it up!!

[spalding]

Thank you so much for this - I did a lot of digital marketing (and 4+ other roles) for a small shipping container business but given the variance in prices and over-the-phone final sales it was difficult to quantify things. For example, how to label a final sale as paid, organic, or blended and from what channel, level of the funnel, etc., making it hard to express the value I brought in current interviews. I'm crushing interviews now and am much better at quantifying what exactly I did and am able to do. Thank you!

[wawawiwaa]

tysmmm for thisss!!! this is soooo valuable!! lots of info in a single vid!! 😭🫶🏻🔥

[juanacevedo]

New to the channel. You are gifted at making this videos easy to digest. Keep them coming.

[TremaineRaisa]

Hi Eric! I've binged a couple of your videos today and absolutely have to say thank you so much for this info! You're really breaking down these concepts into bite sized pieces and its really valuable. Thanks!

[sarahaljuaidi]

This video just answered all my questions about KPI. Thank you Eric!

[ZKBeatz]

This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!

[favourebubechukwu]

This is very insightful and so well explained. Well done !

[elijahgabalda]

Hi Eric! Amazing content. I love the case study portions of this video. Extremely informative!
Can you have more Strategic Marketing related content? Would love to see these kinds of videos from your channel! :)

[revivelifewithme]

Thank you so much for sharing valuable information and calculations to evaluate digital marketing performance. I have enrolled for marketing certification, and your videos are helping me more than the textbooks provided by the online university. Thank you 😀.

[jyotsana]

Really appreciate the effort you have put in explaining the concepts in your videos. Very good quality content that's extremely helpful in my current role. Good luck !

[TheManx]

Killer video Eric. Great content. You've earned yourself a subscriber!

[lilyb]

Very helpful thank you as no one has explained that to me before and I’ve made that Google mistake!

[Unnamed-lz]

this video was extremly usefull for me! It was absolutely the best what I have seen aboutthis topic!

[PierreLaRRRR]

This was fantastic! Exactly what I needed, thank you. Subscribed!

[MadaMarquesAbreu]

Very very useful! Looked into it because have a maketing interview for a new job coming up and needed to brush up in some topics! Hope I get it! Thank you for the help

[morningcoffee]

Excellent video. Exactly what I wanted and perfectly explained. Instant subscribe.

[antheacarlyncaro]

So happy I stumbled upon you channel! This is really good content and you've done so well with demystifying marketing buzz words! <3