$100M Cold Outbound Masterclass with Alex Hormozi

I've sent 6978 leads to Alex Hormozi in just under 5 weeks.

He loved it and decided to jump on a call and chat about cold outreach with me.

To make it even better, I invited the best minds around cold outreach to exchange with me and Alex on the topic.

This is my gift to the Cold Outreach community - I hope you'll find it valuable.

00:00 Intro
01:10 What is the best Cold Outreach email that Alex Hormozi has ever received?
01:45 How did Alex Hormozi achieve such scale?
02:26 What was the reason to keep investing in the channel?
03:40 What is the right time for the founder to remove himself from the business?
05:52 What are the differences between copywriting for Facebook ads vs. Cold Outreach?
07:14 How to make 20,000 personalized outreach emails per day?
10:45 How to use ChatGPT for scaling up your cold outreach?
11:52 How do you work with big clients?
13:58 How would you start the company from scratch?
15:11 What is the key to creating the 8-figure appointment-setting sales team?
16:16 Does every business should master Cold Outreach?
17:00 What are your tips for engaging the audience?
21:05 What are the 3 main breakthroughs you had with Cold Outreach?
27:16 How to divide equity with your co-founders?

[MichLieben]

Loved this video, Alex, Eric and Enzo, you're all 🐐s

Main takeaways from this, are things we already knew as outbound specialists (but it's always great to re-confirm that it's the way to go):

- The lead list guides your strategy (arguably the single most important piece of your outbound campaigns)
- Offer value (what can you give to prospects... that you'd have to do anyway?)
- Cold outreach is hard (brute force, persistence!) - Sending strength to every seller... it's a brutal job!

Massive value 🙌

[juliansanchezbiz]

Ohh it's the first and only video.
Looking forward to part 2

[BenGallagher-zeem]

I could listen to this man talk all day man, what a wealth of knowledge

[willjames]

So now we see the interviews Alex mentioned would pop up. Very cool

[FatimaZuhal-vbix]

Enzo, you are crushing it with these videos! DoYouMail takes cold email sending to another level. Worth a try for scaling up big time.

[CrawfordCoMedia]

I was subscriber #501. 1000x growth coming soon if you keep at it

[rvngo]

Lead Gen and either cold or warm outreach is brutal and not for the weak.

[travelsizearchitect]

awesome. had one of those aha! / lightbulb moments. gonna test it out. keep up the good work!

[damiansanchez]

First exposure to you both, great video, great questions and insights. Subbed.

[alexjoh]

AWESOME ENZO! So much value. Alex is awesome

[arrrgr]

Great interview bro. Thank you for sharing this. "The script is god" 💯

[Miguel-mqij]

Damn, Enzo! That expose on Hormozi was next level! Have you considered doing a video on Mystrika though? It is the Michael Jordan of cold email tools. Their AI Writing feature is a complete game-changer. Trust me, it will revolutionize your lead gen game.

[nomadgeorge]

Great video! Really good interview style and brought the best out of the legend that is Hormozi 👏👏👏👏

[majolab]

Sharp interview.
Keep it simple, contents a marathon and follow the script!

[itskrox-johnochuro]

ah man! This was solid. One takeaway at about 13:25 on templetizing &sop'ing a lead magnet & using a separate team to deliver it all day was so tight! I'm curious what kind of ops/leadership skills are needed to make this work?

[Tokyo_]

Great video, pure beneficial content for Agency owners 👏

[johnbrown]

nice job with the marketing I would love to talk about helping you create a discord.

[yuritufano]

Whats a good software to centralize the messaging with leads?

[Dskrib]

Good questions so far, but Alex's volume is so much lower than yours
I have to constantly turn the volume up and down to avoid blasting everyone in the building. Friendly note: If you keep the guest audio on a separate audio track, you can normalize it to be roughly the same level as other vocal tracks

[noahsd]

Hey bro, I hope you can find the time to reply. Does this work with B2C or only b2b?