13 Years of Marketing Lessons in 85 Mins

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[nishfillet]

0:13- 1- start with low prices or even free
6:24- 2- more, better, new
17:03- 3- how to do better
25:45- 4- LTV:CAC is the only thing that matters
31:58- 5- his ad creation process
37:46- 6- only 4 ways to let people know about your stuff
42:43- 7- state the facts and tell the truth
47:35- 8- say what only you can say, do what only you can do
53:30- 9- how and when to expand your market
1:02:10- 10- provide value
1:06:26- 11- give away the secrets, sell the implementation
1:13:02- 12- all advertising works, it’s just a matter of efficiency
1:20:22 - 13- we need to be reminded, more than we need to be taught.

[KSG]

The level of value this man provides is unmatched.

[kerimzunic]

1. Start with low prices or even... free
2. More, Better, New
3. How to do Better (Put 80% of your effort into the headline)
4. LTV:CAC is the only thing that matters
5. My ad creation process
6. There's only 4 ways to let people know about your stuff
7. State the facts, tell the truth
8. Say what only you can say, show what only you can show
9. How and when to expand your market
10. Provide value
11. Give away the secrets, sell the implementation
12. All marketing works, it's just a matter of efficiency
13. We need to be reminded more than we need to be taught

[nicholaskorth]

Really loving the return to videos that arent heavily edited

[RyleeDowns]

I'm still baffled that these videos are free, seriously.

[Le_double_W]

I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low.
But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster.
Keep those format Alex, you're raising the bar for the whole Youtube business Game.
Thank you for giving it for free

[sonnywilldie]

I just watched a video from a year ago and the difference in value is insane. I've rewatched the last few videos everyday!! great work

[AfrozKhan-nbxc]

They changed the thumbnail 4 times in 19 hours, they are testing something

[Vanilla-Thunder]

Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!

[AlexTwigg_films]

My mozi sense tingles everytime there's a new upload. I was right again

[kylerenstrom]

Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!

[arigutman]

Always insightful. Thank you, Alex, for continuing to share your wisdom. Here is the reality: 99% of people watching this won't actually implement what you shares or moreover, continue to implement long enough to see results. May the best of us win!

[omanimedia]

This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.

[Viktor]

Love your „new“ authentic video style without bullshit editing! Thank you!

[somesteak]

Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!

[nodjkamilo]

This was 1 hour and 25 minutes of gold. Premium Hormozi content.

[mattrunge]

I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday

[copysamurai]

Easily the best business and sales channel on YouTube for me. Thank you for always bringing massive value!

[DanielLockDL]

So much value in this video. I had stopped watching but you are back on form now.

[FodenEnthusiast]

This is ground breaking. Thank you Alex!