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Benefit Driven Brand Positioning
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Benefit-based positioning focuses in on benefits from solutions.
It’s a timeless approach, but while great for products, it's restrictive for brand evolution.
That said, brands such as Dyson have used it as a leading edge.
You can see the full list of 11 unique positioning approaches here:
#brandstrategyapproach #positioningapproach #brandpositioning
It’s a timeless approach, but while great for products, it's restrictive for brand evolution.
That said, brands such as Dyson have used it as a leading edge.
You can see the full list of 11 unique positioning approaches here:
#brandstrategyapproach #positioningapproach #brandpositioning
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