How To Reposition A Brand (6-Step Strategy Process)

Learn how to reposition a brand with the 6-step brand strategy process.

What Is Brand Repositioning (+ Top Strategy Examples):

Article: Brand Positioning Statement [The Stategic 6-Step Formula]

Video: Write A Strategic Brand Positioning Statement [With This Proven 6-Step Formula]

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About This Video:
By the end of this video you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand.

First, we’ll answer the question “why reposition a brand?” and explore the fundamental strategic reasoning, including

Evolving markets,
Change in target audience,
Change or growth in product portfolio,
Signal a new approach & era,

Next we’ll dive into the 6-step repositioning strategy process

0:00 How To Reposition A Brand (6-Step Strategy Process)
1:05 Why Reposition A Brand?
1:44 Reason For Positioning #1: Evolving Markets
2:08 Reason For Positioning #2: Change in Target Audience
2:51 Reason For Positioning #3: Change or Growth In Product Portfolio
3:21 Reason For Positioning #4: Signal A New Approach & Era
3:54 6 Steps Repositioning Strategy Process
4:25 Step #1: Audit The Exisiting Brand
5:07 Step #2: Confirm Assumptions
5:40 Step #3: Redefine The Audience
6:16 Step #4: Redefine The Competition
7:03 Step #5: Identify Gaps & Define Your Difference
7:55 Step #6: Write Your Positioning Statement

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[bonniehardy]

do you have any points about when you can rebrand other aspects of the brand and not change the name, or is it in for a penny in for a pound?