Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless

Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear. Consumers paid up to $600 for shoes that retail for $20-$40. Does this experiment prove that designer brands are just perceived as being luxurious rather than actually being luxurious?

Instrumental produced by Chuki

[pxstello]

These shoes are actually from Payless.

Customer: *faints in luxury*

[finnbrake]

I like how much confidence they used to make those statements and how they acted like they knew every little thing about it

[YashKMusic]

Luxury brands are basically doing this "prank" since forever

[mchammer]

This doesn’t prove Payless shoes are good. It just proves luxury shoppers are idiots. Which we already knew 😂

[georgebusch]

This is just proof that you shouldn’t let “influencers” have an influence on your life

[astriverofstrengthandknowledge]

If I were the owner of this store, I would’ve let this “prank” go on for at least a decade 😂

[JF]

"For me to experience this as an Italian designer is amazing."
How did he let Payless use that footage if that's true 💀

[pokene_pokemon]

The real joke is if Payless kept the lie going, they wouldn’t be bankrupt

[kareemalmond]

This is by far the best comment section I’ve seen

[estacaotech]

This is honestly a genius marketing idea, shows how much people care about social status than the product itself.

[tranphank]

Oh my god this is a GENIUS marketing ploy. Create a fake "luxury" store, trick people into buying cheap stuffs for an insane price point. Then tell people it's a prank and boom. Now people know about Payless, and walk away with a positive emotional association to Payless shoes, because they just complimented them themselves. And noone wants to backpedal on their own words. BRILLIANT!

[kottonkandy]

Paper: $1
Skinned tree bark, pasted, flattened, and baked: $500

[angelicadeltoro]

“I could wear this for a MET gala dinner” as if you’ll ever be invited to one lmao

[argentosebastian]

The biggest clown was "For me to experience this as an Italian designer " 😂

[jacobgrant]

Bro, giving them the shoes for free afterwards is such a pro marketing move. They'll remember the experience and whenever they go shopping again they'll think "Why would I want to pay $400 for these? Is there a Payless nearby?"

[techfactz]

Air: FREE

Le Aire de la air: 1000 dollars

[uhh]

this is so embarrassing they saying this with such confidence😭😭

[daleonov]

There was multiple occasions when I bought cheap shoes thinking "I can't believe they're that good for such a low price", and only a week or so into wearing those I came to realize why are they so cheap. It's not so easy to tell how something would wear and age in the long run by just trying it on for a few minutes. So I understand why this Palessi thing worked. It just wouldn't work for too long.

[Ad-Lo]

They all sounded so pretentious at the start, the results didn’t surprise me. 😂😂😂

[arwensemara]

that’s so embarrassing bro

that’s like ppl giving u water and ur pretending to be drunk 🥴