The Payless Experiment

[Phlegethon]

Payless refunded their money but can never refund the “fashion experts” dignity

[CatastroCassi]

I love everything about this marketing campaign. Very smart.

[Draydaze]

makes you question if they are real fashionistas if you can't tell the differecne between real leather and fake.

[KevinFreitas]

PLZ do a longer, documentary/behind-the-scenes of this. So brilliant!

[kristynewin]

this should've been a whole video of what happened, a bts, etc., not just an ad...could go viral just sayin'

[LiveEasy]

Why not keep the store open indefinitely if they're really selling at over 10x the price?

[debbiegibson]

This is hysterical! I haven't been in Payless for years, but I'm going to check their shoes next time I shop.

[OpheliaSHolmes]

Whoever came up with this idea needs a raise, this is actually amazing.

[gloriaandolina]

whoever thought this up deserves her own corner office and a six figure bonus

[jgatzby]

Hilarious - nice work to the Payless marketing team

[basey]

Personally, I can tell the difference between quality craftsmanship and cheap manufacturing. Most people only judge by a label without actually knowing what they're paying for.

[exorc]

I need a supercut of all their reactions when they found out the shoes were from Payless 😂

[valmarsiglia]

"Influencers" lol. Way to go, Payless!

[enmamallqui]

I'm still sad about the whole Payless company going bankrupt and being forced out of business.
Hope they come back in 2020 🙏

[yeeturmcbeetur]

>finds a brilliant marketing strategy

Laughs about it

[minkam]

Brilliant!

It has been years since a retailer came up with a marketing plan that was this much fun. I feel like supporting the brand solely based on this great as campaign. Good job, Payless. You brought humor and reality to the fashion world. Has anyone ever done that so successfully?

[chrisklemens]

I want every influencer's @ in this to ask what's up

[cookieblobber]

Goes to show as to not every brand of clothing being expensive means it has better material! Been buying shoes from this place since I was 5 until the store closed down 6 years later.
I love you guys so much! ❤️

[holdupwaitaminute.]

The amount of stupidity they uncovered is priceless 😂

[thatkkid]

“These fashionistas actually paid $200, $400, and even $600 for Payless shoes, but you can get these same shoes at Payless for $19.99 or lower” the way they worded it bro, it’s just- I love this vid