Will you Help Viva! Takeaway the Meat?

We've created a vegan TV advert. Now we are launching a crowdfunder to raise funds to broadcast it on Channel 4 and its associated networks.

The advert encourages the public to make the connection between the animals they choose to keep as companions and the ones that are destined for their dinner table. Viewers are invited to consider the morality of eating meat, helping them to make the connection between animals and food. The solution? Try vegan of course!

Can you help us ensure our advert is seen by more than 16 million people on channel 4? Please donate today.

[iStormUK]

Those happy pigs, you could see in their eyes how glad to be alive they were, they gave off an aura of glee, that I shed a tear for the unlucky ones, and one of joy for those loved oned

[paigeanderson]

You are so amazing 💕 thank you for doing all you do

[deshaunbethea]

I am fond of pigs and pigs treat us as equals!
~ Winston Churchill.

[freebird]

They know that are animals are suffering, but all they care about is what's on their plate.
I'm donating, let's be their voice!

[debbieharry]

COME ON PEOPLE!!All you animal lovers out there help this incredible cause.

[vegangames]

Great work. You have really informative information on your website.

[richardreeves]

Let's go vegan and still not understand the way the world works. Yay!!!

[lizzy]

Ik you love pigs but people can eat anything I dislike some vegetables but I hope your dream works I just don’t want you upset

[sarahjones-jfpr]

People have canine teeth and they do have meat in their diet, the disgusting part is the way factory farming has no respect or humanity on the comfort and quality of life before they are slaughtered.

[joannemccallum]

But a vegan diet is so very unhealthy. 😞