Takeaway the Meat Vegan TV Advert by Viva!

Viva!'s new vegan TV advert follows the journey of an everyday meat-eating couple as they decide which takeaway meal to order. Snuggled up on their sofa, with their beloved dog, they choose pulled pork from the food delivery app ‘Just Meat’.

Hungry in anticipation of their meaty meal, the couple race to the door when the delivery driver rings the bell. Upon opening the door, the couple are shocked to find an adorable little piglet on their doorstep and the delivery driver brandishing a butcher's knife announcing: “Just Meat, delivered fresh to your door.” Gob-smacked and confused, the couple don’t know what to do. Surely, they won’t kill the cute little piggy?

The advert encourages the public to make the connection between the animals they choose to keep as companions and the ones that are destined for their dinner table. Viewers are invited to consider the morality of eating meat, helping them to make the connection between animals and food. The solution? Try vegan of course!

The advert will premier this Valentine’s Day on Channel 4 and its associated networks.

[lanav]

When people complain about certain countries eating dogs, I ask "So you don't eat animals, I assume?". Crazy that people treat dogs like family, yet eat pigs.

[xveganx]

Sometimes feels like I live in a parallel universe, I can't believe that even adult people become mad because you're showing them facts.

[GDeNofa]

I love that advert so much! It’s amazing how impactful it is within such a short amount of time without feeling rushed. Kudos to Viva and the actors for their plausible performance.

[yuhboi_ratmann]

"If i had to kill it myself i would NEVER eat meat"

it's strange how people miss the logical gap separating themselves from their actions

[andrzejukowski]

As long as someone refrains to be aware consumer, it is so easy to pay another people for killing. Hypocrisy!

[victoriousvegan]

“In fact, if one person is unkind to an animal it is considered to be cruelty, but where a lot of people are unkind to animals, especially in the name of commerce, the cruelty is condoned and, once large sums of money are at stake, will be defended to the last by otherwise intelligent people.”Ruth Harrison

[AlyssonAugusto]

Hope this kind of advert occurs here in Brazil!

[createnewcolors]

Love it! thank you for this brilliant spot and for having the coutage of showing it. its not what people want to see..but, it is exactly what is needed to be seen. thank you, thank you, thank you!

[DonnyMoss]

This is such a compelling commercial! Thank you.

[SergieRachmaninoff]

My nan randomly told me she saw this this morning and felt sad, it made her realise the disconnect. Kudos for getting this back on screens, little by little people will wake up to the horror that is animal consumption.

[bbsoulsmile]

Best adverts ever to many have become so distant to the truth of the whole industry
GREAT ADVERT SHOULD BE MORE LIKE THIS 👍

[grahamrussell]

As a supporter of Viva they work tirelessly to promote compassion towards sentient beings. A very thought provoking advert making the connection between why people eat meat whilst the horrors and cruelty in the farming industry is hidden from them. Continue with the good work to promote a plant based diet.

[lorrainesveganallotment]

Brilliant. The dog will help people to make the connection too.

[Nosferatu]

About time we need more adverts on TV to point out the abuse and slaughter of innocent animals

[mielesi]

I was so happy to hear about this ad! Well done 🥰 I just had my 10-year anniversary of being a vegan and this kind of an act was the very best gift. We should totally do the same here in Finland.

[mattpastro]

Thank you so much for creating this. It is time for people to open their eyes to the cruelty and needless acts of violence that happen in numbers too large to believe. Go vegan!

[santini]

Viva is a highly respected animal charity. This ad says it all! I hope people will wake up to the reality of cruelty, and STOP EATING ANIMALS

[jayden.v.reeves.writer]

Really great job. On TV! So important to reach a broad mass of people.

[Joemotionofficial]

This is going to get so many Ofcom complaints! I LOVE IT

[jodiemclauchlan]

I have much respect for viva. My youngest daughter is not encouraged by role models or educational places to be vegan however, thanks to viva, I have accessed a beautiful book that she has allowed me to read to her before and she has been very happy to sponsor a pet.
I look forward to visiting Bristol next year and hope very much that this advert touches the hearts of many. 💚