Design a Sandwich Shop Brand from Scratch with Sydney Michuda

#adobelive #graphicdesign #illustrator #photoshop
Learn how to create a brand from scratch with designer and illustrator Sydney Michuda on Adobe Live. Tune into the live stream as she creates a brand for a fictional sandwich shop - from assembling the identity to creating mockups using Adobe Illustrator and Photoshop. Follow along and learn how to create logos, pick colors and typography, and so much more!


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00:00 Start
00:58 Introduction
2:44 Who is Sydney and what does she do
5:33 Moodboard for the Sandwich Shop
8:59 Creating a logo for the Sandwich Shop
12:12 Sydney’s thought process
18:25 Making logo lockups
33:43 Creating a color palette
36:00 Creating logo and badges layout
45:49 Advice to get new clients
52:31 Making a food Poster
57:34 Lighter Illustration Poster
59:37 A quick recap
1:07:28 Making mockups for the brand
1:13:36 Illustration variations
1:17:39 Making a pattern with the hand drawn illustrations
1:20:49 Working on the mockup
1:24:01: Stream Recap

[MeowAddams]

Does anyone else go back to her lives when you're feeling lost in your own branding projects? They're so good ❤

[barbararosa]

Thanks for another great live, Sydney and Isabelle! It really helped me a lot!

[MsLittleBerry]

When I grow up I wanna be Sydney Michuda

[talakawaa]

love love the process, do you trace and expand the illustrations that you imported from the iPad? They seem vectorized how do you not lose the sketch effect feel?

[alleguaba]

i love learning from you sydney! ◡̈ a youtube channel would be such a gift to the masses -- your creative process is mesmerizing

[dawn]

Interesting ! Where do you get mock-ups? Thx

[dimarie]

Just giving constructive feedback because most of us do not have an hour and a half to waste. This video did not discuss the project nor did it follow along with the steps so it was really useless. Maybe if you are going to do this long of a video on just answering questions title it Q and A and do not title it to look like it was going to be a tutorial or discussion of creating a brand.