EP1 - Giving a Small Sandwich Shop a BIG Rebrand...For Free

I've designed for Apple, Nike, Google: some of the biggest and most influential companies in the world. After some reflection and a mini midlife crisis, I decided to take on my most ambitious project yet, rebranding a small local sandwich shop for free!

I'm Devin Mathews and this is SuprOrdinary. A series about taking the everyday ordinary and through the magic of creativity ✨ turning it into something SuprOrdinary.

Presented by @itsnicethat , in association with @buck_co .

[lukesmithdesign]

Came for the graphic design, stayed for the Netflix.

[tijmenhofmeijer]

Dude introduced himself as a ‘graphic designer’ and then casually made a video most videographers would be jealous off…😅

Keep it up dude!

[GAS__filmss]

The quality of this video is equivalent of a film budget of 20 million

[awaischaudhary]

Bro, you are not a designer, Actually, you are a real storyteller. Love the way you communicated.

[Novaurawr]

Mythical YouTube recommendations pull, this channel having less than 10k subs is genuinely criminal.

[PaulMcLellan]

YouTube recommended this video... I just watched 17 minutes of glory. That was one of the finest recorded, edited, and audio-rich pieces I've ever seen. Wow!

[kyleheywood]

Local here. The amount of love you put into this video parallels what Hamid put into those amazing sandwiches. I still go a couple times a month to Logan's Heroes and if any local spot deserved the spotlight, it's this one. Thank you! Well done!

[Di-Maccio]

what is going on?? I feel like I need to pay for this... This content is beyond words. Only 17k? Sir you are going to have millions of subscribers very fast

[Caroline_Winkler]

not hard to predict that you're about to have a long and wildly successful career here. amazing work.

[PhantomSavage]

Very few people have convinced me to subscribe in a single video. I've been on this platform since it pretty much began, and this is hands down one of the best and most beautiful YouTube videos I have *ever* seen.
I'm in tears, dude. Absolutely phenomenal.

[MarketingHarry]

You hitting publish on this video took a lot of balls. Not because there’s something to be ashamed of, rather, it’s is something that you have clearly put an incredible amount of time in and as a normal human response you’d like that time to be appreciated. Well, clearly it has been. This was the best video I’ve watched in a long time, can’t wait to see what stories you have to tell next.

[ScottCramer]

Easily one of the best videos I've ever seen on YouTube. Amazing job, man.

[Di-Maccio]

did this video take you a whole year to make??? because I have never seen anything near this quality on youtube in my life...

[langilledylan]

This is insane. As a graphic designer and videographer myself, this is one of the most inspiring videos I’ve ever seen. The sheer amount of different types of professional skills being utilized is absurd. And this is a series?? YouTube bar has just been raised again.

[Fancylooks]

Clicked to see the design rebrand, stayed for the human quality in every scene of this video, what a master piece about love and live. I fact, I didn't like the rebrand at all, to be honest... it is just too trendy of a typeface, it will be dated in two years, just like the one they had before was dated. But it doesn't matter, this video is a masterpiece and I imagine how much effort, creativity, love and time was put into it, and that I appreciate so much, thank you for sharing your thoughts and feelings in it, it is so relatable!.

[MarkReviews]

Can we just talk about how amazing your storytelling is? The visuals, the edit, the music…it’s all incredible. The Vlog portions give me Casey Neistat vibes… And the visual edits give me Van Neistat “Spirited Man” vibes. I predict BIG things for this channel!

[albonfilms]

Please please please keep making these!! I think I can speak for a lot of YouTubers when I say this website has a way of dulling the artistry that inspired all of our storytelling journeys, and you have that magic dust by the boatload. Never stop doing exactly what you're doing.

[kayleeborup]

That's my dad at the end! We can't stop talking about how unbelievably cool this is. These designs are gorgeous... I got teary eyed! Thank you so much. Every part of this is incredible

[ehimareadedoyin]

Bro said he's a graphic designer then decided to produce an entire movie.
I subscribed immediately. Please more and more videos.
Thank you sir.

[Crafted]

The one thing I've learned about the algorithm is that it sucks... and one day it doesn't.

This was good, really good.

Man, I think this is my first youtube comment after 15 years on youtube.