Mastercard Brand Identity Evolution

Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.

[roory]

This kind of music is usually reserved for heist movies. :)

[idalecio.pereira]

Great change. And it keeps the same good spirit the brand has always had!

[justingoldman]

I don’t usually care for overly simplified logos, but this one just works

[blakenbush]

Not seeing any evolution here, just animated application transitions… I was hoping for a history lesson.

[RomboutVersluijs]

What wonderful presentation!, Not sure what the link to the black and white images is though. Also the thin white line surrounding the yellow circle is some what distracting. Other than that, very fresh new style. PS putting the mastercard outside the circles so its horizontal possible is also nice, thought could be done before. Its readability is just way better now

[PackedguymikeComdorecomputers]

Had the log n thing recently. Did mention desk Departments counters and reco4ds groups.

[Helcim]

Love the change. Very cool transformation.

[alexthegreat]

It's a great redesign, kudos MasterCard, however it seems like it's a little too late. Most banks and credit unions just spent millions reissuing new debit and credit cards with EMV technology with the old MasterCard logo. Looks like they missed a window of opportunity to have a seamless rebranding if only this was done a year earlier.

[zerprproj]

Why is this trending and why are there only 2 comments?

[buderyaliotte]

Not seeing any evolution here, just animated application transitions… I was hoping for a history lesson

[xpez]

so boring! This modernist design approach suffocates all of the life out of everything. Reducing everything down to simple geometry. It seems unimaginative. If you look at contemporary architecture you will find modernist visions through advanced tools and the aesthetics are 21st century. Whereas a design development like this feels trapped in some Bauhaus mentality and never fully realized how to move into the 21st century beyond platonic shapes, grids, and basic arrangements...

[lomparti]

The new logo is soooo ugly. Its looks like they went backwards instead of evolving forwards.

[alanbareiro]

The new Mastercard logo is awful. They could actually put the word Mastercard on the middle to make it look like the prior 90s logo. The way logos are becoming overly simplistic is annoying me honestly. Long live to the 90/96 is logo design!