A Deep Dive Into Vertical Software

Mike and I had the pleasure of sitting down with Todd Saunders (CEO of Broadlume), and Chetan Narain (co-founder and CTO of Pepper) to discuss the concept of vertical SaaS and its application in different industries. We explore how Broadlume and Pepper leverage vertical SaaS to serve the flooring and food distribution markets. Our conversation delves into the evolution and advantages of vertical SaaS, emphasizing the importance of owning customer relationships and leveraging industry-specific data. We speak about the potential for vertical SaaS companies to expand into broader markets beyond software, highlighting scalability and value proposition, particularly in high transaction volume industries. Additionally, Todd Saunders and Chetan Narain discuss the impact of AI on their businesses, focusing on its role in increasing internal efficiency, improving customer experience, and driving profitability. Our discussion underscores the broader implications of AI adoption, including its potential to enhance productivity, customer satisfaction, and shareholder value across industries.

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