How Much Money My Wife's Fitness YouTube Channel Earns

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In this video, I took a peak at my wife's analytics for her fitness channel to see how much money she's making over there.

So first of all, she started her channel on July 27th, the same time I did, but unlike me, she has been consistently putting out three videos a week ever since. Although her growth started at a little slower than mine ever since the middle of October, she's been snowballing. She now has almost 44,000 subscribers, with 1.7 million views on her channel. Her first full day of monetization was on September 16th, on which she earned $6.26, and we can see her channel consistently earned under $10 until October 11th, when she earned at $12.67. With her channel growth snowballing, her revenue really ramped up, hitting a peak of $146.58 on October 20th.

Now, her CPM for the last 28 days was $7.13, with an RPM of $2.66, bringing her estimated revenue to $3,172.83, easily beating out both this channel and Mango Street. So even though her CPM is $5 less than that of Mango Street and about $20 less than this channel, she did receive over 1.2 million views in the last 28 days, crushing both of the other two channels. Almost all of her videos are over the eight-minute mark, allowing her to put mid-rolls in coinciding with breaks in her workouts. In the middle of one of those videos is one of the few times I'm really glad to see a mid-roll ad, because I'm usually trying to catch my breath.

So you may be wondering why her channel started to snowball in October. Well, other than posting consistently good workout videos three times a week, she also launched a free 30-day workout program where people get an email with the day's workout plan and healthy habits. This motivates people to consistently watch her videos. She also creates community posts here on YouTube, about three to five times a week, and those posts contain workout playlists containing three to five of her videos. I think those two strategies really helped increase her views and then since it performed well with her audience, it was then recommended to people outside her subscriber base. Her highest earning video is a Burn 500 Calories video, which is a 30-minute workout, it's super challenging, but it has generated almost $1,900 with almost 690,000 views. This is the video that started being suggested to people outside her normal subscriber base. So her lifetime earnings for this channel is $3,888.94.

And now, here's a final comparison between all three channels for the last 28 days. Obviously, it took her a ton of work and a ton of effort to get her channel set up for success, which is why I recommend if you are looking to start a YouTube channel, make sure it's a niche that you're passionate about. Don't go into a niche just because it has a high CPM, because if you're not passionate about it, you're going to hate all the time you spend working on it, and that passion is not going to show through in videos, and you're going to have a hard time growing your channel. Rachel has a low CPM rate out of all three channels, but because she put in the extra work to consistently put out three videos a week, and then put in the extra effort to help her channel snowball, she out-earned the other two channels.

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0:00 Intro
0:22 Revenue Refresher
1:05 The Fitness Niche
2:31 Revenue Update
5:36 Rachel’s Revenue
8:02 Conclusion

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rachel said she would do one push-up for every like this video gets.

(no she didn't but just hit that thumbs up button anyways!)

DanielInskeep
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Awesome breakdown. That's a really interesting note on how there are likely repeat viewers for fitness/workout videos. Congrats to both of you for the growth over the past several months!

EthanChlebowski
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Damn. I thought that 3k in the thunbnail was bait. Great work Rachel!

I love you both have side projects going on 🤘🏼

Levi_Allen
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Daniel, I just wanted to say thank you for your Skillshare tutorial on photography. It is fantastic and I learned a ton.

CHEFPKR
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So you can say that your wife’s channel is “working out” for her. 😂

Oremoose
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this dude is singlehandedly upping the "making creative income" niche. Honest, high production value, to the point. Nice aesthetic. And I think about the name all the time. Like: Daniel's Insight. But Inskeep instead.

creativetake
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it's so interesting to see more "behind the scenes" of youtube, thanks for making this awesome content!

caitlinlittlejohn
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straight out of the gate you have used these channels as experiments FOR content that is making you money. you're geniuses

KaileeWalters
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Daniel it would be nice to get these kind of “update” videos every 2-3 months :)

benasleo
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Really enjoying these videos Daniel. Keep them coming!

captaincrankshaft
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This is truly one of the most helpful, straight forward, informative YouTube videos I have ever watched. Thank you.

MargotAviander
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I think I subscribed you guys from the day you announced your new channels, and I really thought why Rachel was not getting subscribers because her workouts were really good and I really didn't realise when her subscribers went to 44k. Great work Rachel. You deserved it.

praaajal
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The idea of repeated views on fitness channels didn't occur to me until you mentioned it! Thank you for this info.

CaliDan
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*It's always interesting to see what fellow YouTubers are earning*

It's also cool to see the difference between finance and fitness CPM's ✅✅

cryptoflippodcast
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this guy so real that's why I subscribed appreciate you man :)

MefenamicSoundwaves
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This is so interesting ! You guys are seriously the best 🙌🏽 I would love to see a video with both of you talking about how you plan your weeks/ days etc. my husband and I are quite similar in the since that we work together on our business but then we also both have our own little side hustles. So it’d be super interesting to see how you guys break up the work days / schedule your time !

KelsVaughne
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You are like Marques Brownlee! Straight to the point and no BS content. Would love to see more breakdown of other big YouTube channels. Always been a fan of Mango Street and love this channel Daniel. Keep em coming!

thisisajaym
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excellent point about the repeat views with the fitness material! great videos 🤙🏼🤙🏼

JakeandHeather
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Yeah, not sure what the drop off is about for this channel, but I think these are killing it. Not sure I'll ever make a monetized youtube channel, but this stuff is just plain old interesting to see. Thanks again for sharing.

daverizz
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Great video! Have to be passionate about what you do for your channel.

Financial_Awareness