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building a new ecom brand (BTS)
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remember this one important fact...
simple does not mean easy.
most of the time, simple is hard.
but when you find clarity through simplicity...
you can see what is possible with your own eyes.
and when you can see, you no longer have to believe.
the fog of war is cleared.
and you can show up to battle everyday.
without the temptation to quit.
the metrics we discussed today ensures that we always fight the right battle.
high CPA = ads, landing pages, prospecting emails.
healthy CPA = increase ad spend
healthy CPA + increase ad spend = focus your energy on LTV.
the two battles you fight at all times in ecom are:
lower CPA
increase LTV
go to war friend.
love.
see you tomorrow
xx
#ecom #onlinebusiness #entrepreneur #ecommerce
simple does not mean easy.
most of the time, simple is hard.
but when you find clarity through simplicity...
you can see what is possible with your own eyes.
and when you can see, you no longer have to believe.
the fog of war is cleared.
and you can show up to battle everyday.
without the temptation to quit.
the metrics we discussed today ensures that we always fight the right battle.
high CPA = ads, landing pages, prospecting emails.
healthy CPA = increase ad spend
healthy CPA + increase ad spend = focus your energy on LTV.
the two battles you fight at all times in ecom are:
lower CPA
increase LTV
go to war friend.
love.
see you tomorrow
xx
#ecom #onlinebusiness #entrepreneur #ecommerce
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