Luxury branding principles | 7 steps of luxury brand building process

Luxury brands are not only focusing on product integrity, but also the brand image. It is crucial for luxury brands to have a solid brand structure so that consumers can truly perceive the luxury from the brand. WIth the brand-building process, it can help luxury brands to scrutinize whether the brand structure is well planned and complete. From brand concept to brand value, the steps are all intertwined. However, by sticking to the brand's DNA, sometimes luxury brands alter the branding strategy when time goes by.

#LuxuryBranding #LuxuryBrands #BrandingStrategy

THINGS YOU NEED TO KNOW |

24 ANTI LAWS OF MARKETING

CREATING NEW LUXURY BRANDS

00:00 Intro of the episode
00:31 Importance of branding in the luxury industry
01:21 Brand concept
03:34 Brand identity
05:23 Brand awareness
06:47 Brand positioning
07:32 Brand loyalty
08:13 Brand equity
08:40 Brand value
09:27 Summary of the 7 steps of the brand-building process

[AngieSmiles]

I did a hugee project based off of all the aspects and more that you mentioned in college and I kept it knowing it was helpful. Now I'm using it to start my own brand. I love your videos so far. Very refreshing.

[evetteprout]

Thank you, 7 Steps:

1. Brand Concept
2. Brand Identity - Brand Personality & Brand Image
3. Brand Awareness - Brand Recognition & Brand Recall Performance
4. Brand Positioning
5. Brand Loyalty
6. Brand Equity
7. Brand Value

[dnataliesmith]

Thank you. This is the clearest insight I've had on this subject! ❤️❤️❤️

[helenarozaart]

Love your videos.❤ Very helpful. Thank you for explaining!

[altergyms]

This applies not just to fashion, but to many other genres! even in the fitness industry!

[senahaddad]

Very useful info!! Looking forward to see more

[miadavis]

🕊This was very precise and detailed.... thank you!🙌🏽

[thecoach]

Automatic subscriber this was absolute excellent knowledge clear and concise 👏🏾👏🏾👏🏾

[Leelahel]

Thank you for educating us on these principles.

[ryanlostweight]

Well explained video brother. I will go back and brainstorm on my brand's image now. Thank you.

[keepinupwithkairos]

Great video, super helpful and informative!!!

[huyenthanh]

Thanks so much. Hope to see more your videos ❤️

[shunoyama]

Appreciate you for sharing amazing knowledge

[audiolites]

Ugh, I just realized you are wearing pearls midvideo. I am so jealous. They make you look very sophisticated. Need to find ways to introduce pearls to my style!

[olgas]

Thanks for this video, the luxury brand topic is interesting, please continue this direction

[ErikaBardere]

Love how clearly this was put together. Very easy to digest & also insightful. May I ask where you learned this?

[wahidhayatkhan]

super content between can you tell where should i start from like the first step.

[themanwhoknewtoomuch]

Love your content. Hope you answer me.

In this modern day and age of viral obsession and everyone wanting their brand to be spread by word of mouth, how can one maintain the weight and gravity of the brand and yet still be approachable and not cheap or sell oneself out?

Let's take Lamborghini or Versace for instance. I think if they interact and engage with rando...lol... on social media it makes them personable and impressionable and probably makes someone's day... OTOH, if those luxury, high end brand keeps interacting with everyone, it dilutes their presence.

What to do? How can one tow a fine line between hard-to-get rara avis yet at the same time have everyone talking without appearing mass consumerist junk?

Thank you.

[NA-rrgk]

Thanks for the awesome content, I learnt quite alot.
Whats the font name that you have used on your website and logo? Its exquisite and awesome.

[TheDiion]

Do you have a recommendation for a marketing agency for a flashion brand?