MGWW POV Series | Why should you perform a regular backlink audit?

Businesses aim to rank well on search engines to put their services and products in front of more viewers, potentially leading to more traffic and conversions in the long run. One crucial aspect that SEO specialists focus on when building a robust website is backlinks, which play a pivotal role in signalling to search engines that a website is credible to users.

"Good links typically come from trusted sources that are relevant to a website, take the Internet user where they expect to go, and are visible to both people and search engine crawlers. Conversely, bad links may be hidden on-page, have a pattern of over-using specific keywords, or come from sites that are not reputable. To check your website’s backlinks, you can conduct a backlink audit." - says Albina Valitova, our Off-site SEO Manager.