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MGWW POV Series | Google Consent Mode: what changes will V2 bring
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From March 2024, companies may not be able to track European user data on platforms such as Google Ads and GA4.
Recently, Google has introduced a new standard to manage user data and privacy in the digital landscape. This marks a critical change in managing online consent, impacting online advertising efforts and personalized marketing.
How can businesses prepare for this change? In our new POV, Florian, our Tracking Specialist, explains:
➡️ What is Google Consent Mode V2?
➡️ Is it mandatory for all websites?
➡️ What if Consent Mode isn’t implemented by March 2024?
Recently, Google has introduced a new standard to manage user data and privacy in the digital landscape. This marks a critical change in managing online consent, impacting online advertising efforts and personalized marketing.
How can businesses prepare for this change? In our new POV, Florian, our Tracking Specialist, explains:
➡️ What is Google Consent Mode V2?
➡️ Is it mandatory for all websites?
➡️ What if Consent Mode isn’t implemented by March 2024?
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