Is your social media reach being counted? The data + high direct traffic Google Analytics Fix

#googleseo #socialmediamarketing #googleanalytics

Is Google Analytics direct traffic accurate? How much of your social media referral traffic is actually captured in your overall traffic insights?

SparkToro and Really Good Data tested traffic from 11 different social platforms to find out.

The results blew my mind.

If you're wondering why direct traffic is so high compared to other referral traffic sources like social media, start watching.

This video covers key insights from the study on how accurate Google Analytics direct traffic attribution is for social platforms like Twitter, Facebook, Pinterest, Discord, and more.

It also provides 6 quick tips you should use if you want to get better social media tracking in your Google Analytics traffic report.

Chapters:
0:00 Introductions
0:33 What is Direct Traffic in Google Analytics?
1:00 Is direct traffic good?
1:37 Background on SparkToro's Google Analytics study
3:33 Key findings
10:58 Methodologies and considerations for SEO and SMM marketers
17:36 How to fix traffic attribution issues in Google Analytics

The key takeaways in SparkToro's study validated what I've suspected in my own experience, and I appreciate Rand Fishkin's insight throughout this article.

How significant do you think these findings are? Do you feel like a lightbulb went off? Or do you think it's not that big of a deal for your digital marketing strategy?

Links & Resources:

[brandhacking]

WHAT do YOU think??
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LINKS:

[fuadbinshams]

Your contents are great! Already subscribed 😊

[marceloloustau]

What if I have my website URL in my Instagram profile and people access it from there? I would suggest that's where the majority of my Direct traffic is coming from and not being measured accurately.