MGWW POV Series | 4 must’s in Social Media in 2023

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What are the 4 musts in social media communication? We distinguish and recommend our global clients embrace the following trends in their social media strategies:

1. Prioritizing video content
2. Showcasing authenticity
3. Going live
4. Adapting content to your audience

Sofie, our Head of Social, writes in her new POV: "People are now searching for communities to be a part of. So, when it comes to digital marketing, this means audiences are now looking for more interaction and connections with brands. They are also looking for brands to be more transparent and authentic on social media."