How Sonos Went from Startup to IPO and $Billion Valuation - A Case Study for Entrepreneurs

GoPro - How a Hero is Losing Millions - A Case Study For Entrepreneurs

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About the Biz Doc:

THOMAS N. ELLSWORTH, is an experienced CEO / COO and veteran entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software development, publishing and mobile that have generated exits totaling over $1B.

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[overlycreative]

Your Amazon agreement comments at 12:20 are invaluable. I feel that Amazon is letting Sonos bear the R&D costs for sound products at a very small price of allowing integration and lead time. If the product appears to be profitable at scale, Amazon will create its own product, bring it on with Sonos as a competitive seller, Amazon still making its product for sales and if successful eliminate the Sonos agreement all together later. Amazon is the best example of being a chimera of electronics and will absorb Sonos in a heartbeat. IPO was the exit strategy for KKR who probably hold the investment into Sonos as a note and if business turns to BK, will still insist on repayment before giving up any interest. Thumbs up for a timely Valuetainment review! 95

[qwertyqart]

buying into Sonos ecosystem was best tech decision I have ever made. now we have more then 10 sonos items at home.

[jasonplassaras]

I'm officially obsessed with the Biz Doc and his lessons. :P I was waiting daily for this to come, ha ha ha. great great great work, professional work and very simply explained to us the wanna bees! Thanks Tom and team!

[WealthbuilderzTV]

All I can say is DAMN!!! I never even heard of Sonos until this video. Great case study as usual

[MrNavarro]

I'm a huge fan of Sonos.. This case study gave me a better prospective and understanding of the business side.. My sister has Sonos hooked up in her home and the sound and quality is amazing..But my wife is a BOSE fan. Specking of BOSE . will there be a case study on BOSE..??

[hickoryhomes]

You teach me business sense in a way that I understand and that I don't feel stupid. Thank you for doing that Biz Doc. Cheers from Wisconsin.

[monjier]

Friday night with the Biz Doc. Couldn't get any better. Thank you

[ThinkerYT]

Finally some quality content to watch today

[jamesf]

I cannot help but admire your range of F1 shirts... you really have an incredible collection... perhaps you could do a video on the rise of Formula One and how Bernie Ecclestone turned it into a multi billion dollar business... your opinion on what will happen next would also be incredibly interesting to hear... All the best

[NizaSiwale]

11:40 I believe that the market is soft to service companies that have slow growth or loses versus hardware companies in the same boat as service companies can easily pivot

[ezeaghasisolomon]

Akways love this case studies. keep it up Sir.

[alcaulique]

Great video! I think the problem with Sonos is that they might be squeezed by the competition between higher quality products and cheeper products. There lineups is right in the middle of both. Will see how it will evolve but it feels like a lot of threats.

An interesting subjet for a case studies might be the former swiss airline company Swissair. They were a massive company buying other companies and controlling the complete chain until crashing the company due to bad investments.

[arshiag]

Could you please make a case study on how point cards earning such as American Express or Air miles in Canada make benefit?

[scotts]

fantastic! thanks for posting this! You are so thorough and explain things so well.

[ChrisSandtSmith]

Biz Doc makes an MBA easy. Good Job and Thank you!!!

[jhonky]

Great study, love the number and graphics at every video.

[evotorentals]

Love your videos!!!! thanks. Can you please do a case study on VIRGIN.
Their strategy is unique and confusing because they enter and disrupt huge industries, then "Sell" out at the end but then let the new buyer use their brand name.

[sompongmoss]

Wow, these teaching are full of good info. Thank you.

[epeli]

I’m not sure if this was on purpose or I’m missing some piece of information but at 11:02 the EBiTDA data was different than what was showed on the board

[MichaelJayValueInvesting]

First learned of the company through their colorful 2014 Superbowl ad.