The ONLY 8 Things You Can Sell as a Business Owner

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[simondehaas]

You can sell lies, pretty common practice these days..

[MrSamozturk]

Much respect and love to you Alex. You are very different than most guys on Youtube.
Your diet video alone changed the direction of my body and health.

[aleksandarnedeljkovic]

It all comes down to products and services basically.

[shahabmos]

I was waiting for livestock and humans .
Drugs .
Counterfit brands.
Organs .
Lies, you better just sell them .

[MarketingHarry]

The ultimate list of things that you can sell! I am focusing on services and digital products so far, and it's going great 😉

[marcosoliveira]

I have been learning alot from Alex
Thanks

[IsaacJoshi]

What about selling experience/knowledge

[privateequityguy]

*Every family has a legend who breaks all odds, I believe that is you reading this*

[henrybaxter]

Just an overall thought… do you need a huge capital to get a huge business/ successful project?? Since I know for gym launch you had to start up some gyms.

[johnnypheis]

I used to sell protection, but only physical.

[Winarchnesa]

What is an example of physical service?

[chiphazard]

Hey Alex, what types of risk can i sell? Thanks for the video.

[rivers]

Ay yo, I can sell my soul! Digital or physical baby!??

[cephas]

I need more clarity on the risk bit in terms of context for buying and selling.

[ZukunftBilden]

I Wish there was a longer video with examples

[NigeloWalker]

You yourself can also be the product. But yet again this could just be in the "access" bucket

[CoolHandLuke]

Wow I never thot about starting my business by selling my business that doesn't exist

[luisrivera-osfe]

You can buy risk? Does anyone know what he means by that

[brownsmith]

selling risk Hmmm like subprime mortgages haha

[pranavr]

Is there a buisness were nothing is sold