How To Make a Digital Marketing Campaign Plan // Step by Step Guide to a Successful Campaign Launch

There's a lot of moving parts when you're working on a marketing campaign and it can feel overwhelming if you haven't mastered this art yet. A campaign launch requires a lot of planning, time and patience.
In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.

TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE

●●●●●●●●●●●●●●●●●●●●●●●●●

📚 r e s o u r c e s

●●●●●●●●●●●●●●●●●●●●●●●●●

▷ WATCH THESE NEXT:
NFT marketing strategy with a case study:

🔗 l e t ‘ s c o n n e c t

🙋🏻‍♀️ a b o u t m e
I'm a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on YouTube. I share my learnings of building a career in marketing so you can shortcut your way to success.

Hope you enjoy!

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!

#marketingcampaign #digitalmarketingcampaign

Success of a marketing campaign depends on many factors, but no doubt - one of them is how well you plan it. It's important to have a roadmap when you're planning your campaign launch and ideally, make sure you cover all steps.

[reohere]

girl you r saving lifes out here i just got out of my job interview where i pretended to know all those things 😭😭 thank you

[camilafloressanhueza]

This is literally the best video on how to develop a marketing campaign. It is so simple, clear, and well explained, 100% recommended!!!

[nlams]

This is exactly what I was searching for. Very clear, structured and organised info.

[JoeMadhead]

Thank you so much for the efforts you put on this video!!! I am a Digital Marketing master graduate and currently im offered an opportunity to work for university as an internship program, which i am asked to create a marketing campaign within a certain timeframe. This video is perfect for marketers especially marketing graduates for revision or for work use, thank you again!

[yutsiyutischi]

Thank you so much, Elif! I just got a case study of a company asking me preparing a digital marketing campaign plan. This became very useful right on time!

[nhantigerlego]

Great make a Digital Marketing Campaign Plan and step-by-step guide to successful campaign

[chileshekateule]

Miss Elif you honestly deserve an award for this 🏆🥇🏅🎖 you truly have helped a lot, thank you so much!🙏🏾

[kavijay]

Thank you! This was so helpful for my assignment of CRM! You are amazing!!!

[seren.itywrites]

This video is great! Working on my first campaign ever and this helped me beyond what I imagined! Thank you very much Elif. I recommend this.

[samarabdulla]

I started planning my first business campaign using this useful Plan. Thank you❤

[ms.susa]

I'm currently a marketing student in Philippines. Your videos in marketing can really help me in the future. Thank you!!

TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE

[md.raselmahmud]

This was very informative and very helpful. Thank you so much Elif. Take love.

[jordanalouise]

Yessss!! 👏 this is playbook I’ve been looking for. It’s really hard to know industry best practises when you are self taught! Great content, thank you.
Please do a video on strategic copywriting guidelines for all assets!

[alifhuq]

Hey Elif! This was actually such a useful video. I'm in the process of launching a podcast and a live stream show for my company and the step-by-step process you broke down really helps to create a methodology behind the madness for me.

Thanks again, looking super forward to your next videos Elif! :)

[kimherndez]

This was one of the most useful videos I could find in regards to this topic. Thank you so much!!

[MissNangLifestyle]

Wow! This is fantastic. Thank you so much.... I am working on a mini campaign and this is going to help me smash it.

[siyarawat]

Amazing content, explained in such an amzing way! Thank Youu

[eeeyooohoh]

THIS WAS SO helpful for marketing interviews THANK YOU!!!

[ujjwalvlogs]

l am new in it but never fell that its hard you explained it so easily that l am thinking about it more
Thank you so much 👏👏👏👏👏