How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)

Learn how to use influencer marketing to grow your business. From strategy to outreach to execution, this video will show you each step from start to finish!

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Influencer marketing has massive potential to increase your traffic and grow your sales. It allows you to tap into a highly engaged audience in your niche to build brand awareness in an authentic way. The reason it’s so valuable is that like-minded people are more inclined to take product recommendations from an influencer they trust. This is why it's so cost-effective!

Let’s face it, outreach to influencers can be intimidating, so we’ll teach you how to reach out in a way that will increase the likelihood of getting a positive response. We’ll also share some tips to find the best influencers in your niche to make sure they create the content and results that you’re looking for.

To create a powerful influencer marketing strategy you need to set your goal and budget, research influencers in your niche, reach out, negotiate terms, put your plan into action and finally analyze the results to see how your campaign can improve. This video will teach you all of that and more.

Strap in for some serious knowledge, here's what we’ll cover in this video:
00:00 Intro
01:18 How to build a powerful influencer marketing strategy
01:40 How to set your campaign goal
02:29 How to define your budget
03:31 How to find the right influencers
06:06 How to validate your influencers
06:40 How to reach out to influencers
09:33 How to create content with an influencer
13:45 How to stay organized and track results

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[Nates_lifee]

Incredibly incredibly incredibly helpful. Can't thank you enough for this video!!

Two ideas for you

1) Make an influencer marketing 2.0 version and discuss more details like
- based on follower size, what type of partnership (free product, flat rate, etc) are appropriate
- when using a discount code, do you give the influencer a % of sales they drive
- how to maintain a relationship with an influencer long term

2) very different, but business insurance. Any tips or tricks from the shopify team?

[olimovshukurulloxon]

Just incredibly useful video. influencers marketing clearly explained in 15 minutes, so anyone can get general guidance about how to work with influencers as a marketing manager in SMEs.

[daisynaidu]

this is seriously helpful. love how detailed the information was. really good.

[patriciabiancatharinatulaw]

that was actually really informative. thank you for sharing this! <3

[learnwithshopify]

Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!

[SillyKoala]

Thank you. I learned so much and I actually used your email template. It worked!
Please, we need a video on Tiktok marketing. I'm in the food industry.

[scottreichert]

how do you make such informative videos?
thank you a lot!
influencer marketing is now engine of every business

[afluencer]

I think another goal that's often overlooked, is generating a rich media library through collaborating with influencers—which is a cost-effective alternative to hiring photographers and videographers to produce product content. Send influencers products and get them to do a product shoot, or video review... The bonus: user-generated (or influencer-generated) content builds credibility for the online store.

[NegativeSpaceDance]

As a Influencer I think this is very valuable information too! It gives a good Idea of what Brands are expecting out of me. I now see that focusing my content on mostly Fashion and Dance, I'd have more chances with brands selling products of this category!

[learnwithshopify]

Hi Nelly.


It offers a free tool within the app that enables you to find influencers who are engaging with your brand as customers, subscribers, or fans! Invite influencers to collaborate, send them samples to create content, and see all the posts your brand is tagged in. It may be worth checking out! -Marty

I enjoyed and learned a lot from this video Michelle. Thank you so much

[vbbvqem]

Great presentation and style. You're easy to watch and you kept my attention. Thank you for the info.

[shoxkfp]

Super Informative and it's the need of the hour for my tourism startup. Grateful for the share!

[swinhuang]

This content is super helpful. Thank you so much!!! Hope there is content about how to negotiate with influencers.

[mukashinoboro]

Hi, I was wondering if you could do a video regarding how to handle returns and return policy? What to do when customers doesn't follow the policy.

For example,
How to handle if customer return way pass the 14 days return policy? Let say 2 & half months later. How to say return are not accepted at that point? What to do if there is a chargeback because of it?

For international returns, how to deal with the wrong import custom charges and fees? For my understanding there shouldn't be fees on someone return your goods but I always get problem with wrong charges. Especially from express courier. Regular postal service is sometime.

[JCHall-uftz]

I love that idea of mentioning something specific from their videos so it's not written off as spam. I've used this before, my issue is I can an invention that doesn't really fit a category.

[TeachPlusIn]

Hi! I generally do not comment much, but you deserve it. Your content is so beautiful as like you.

[betperez]

I'm an infuencer but I want to take my brand to the next level. I'm looking for a mentor.

[aw]

Important to know how to market on social media in a way that keeps you
and your family safe. Or just be very effective at avoiding social media
altogether the way it was done in the old days. Which worked just fine. One photograph of even just a head shot can mean your life. I've now had two REALLY scary men either physically come into my
business in a very terrifying/inappropriate way or text me very creepy
texts that just sent white hot fear through me. I'm furiously resentful
of being forced into letting the world know we all exist in order for your business to be taken seriously. As far as influencers, I don't see a way around showing your face so be very aware and careful.

[asherkabir]

I cannot thank you enough for such an explanation. Really great work.