Simon Sinek Explains the 'Friends Exercise'

Did you know your friends can help identify your purpose? If you're looking to start your WHY journey, try it out and let us know how it goes!

Video from ServiceNow, January 2024, in conversation with Vanessa Smith

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek

[OlgaSunny-plsg]

I like people whether friends or strangers for their hospitality qualities. It shows people’s effort, kindness and openness of welcoming strangers. Food is a universal language that we all speak, regardless of our cultural or linguistic background.

[liloutabianca]

Did that with one of my best friend and she said "you're my favorite comic relief" ✨❤️

[MateusPeres-oe]

I'm here 'cause of the interactive video from openenglish. Thanks!

[ChampionTherapy]

I enjoy befriending older people because I am an old soul.❤

[Loveuniverse]

Simon I don't have friends 😢😢😢, you lost me at the first word😂😂😂

[highticketclosers]

Why we do things matters more than what or how.

[OUTNABOUTwithYoursTrulyLIZZOC]

Hmm 🤔 what if you don’t have any friends? The only friends I have is “Me, myself and I” so do I ask myself, “Why are we friends?” 🤭

[MrSandshadow]

0:20 the saddest thing in the world is when you realise that you failed the excercise right at the begining...

[Kassidar]

"Think of a friend"
um
"One who you can call at 3am and the'll pickup your call"
uh

[yichispiritual]

Parents are not there for me. Best friend left me. I don’t think anyone is countable. Who I can call 3am are on the other end of the planet because it is afternoon for them.

[lateblossom]

I literally don't have enough friends to do this with😂

[williamsmith]

This does not work, My friends will just stop entertaining the question and just move on