Why You MUST Market To Existing Customers

There's a misconception that marketing is only about getting new customers in the door.

This couldn't be further from the truth.

Good marketing is just as much about getting your message in front of existing customers and people who have purchased from you in the past.

It's generally much easier and more profitable to sell to an existing customer than it is to sell to a new one - so don't ignore your existing customer base.

In this video I explain why you must market to existing customers, and how to start doing it.

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