How to build an outbound Sales strategy in 60 days | SaaS Conferences | SaaStock 2016

Keynote at SaaStock16: Bastiaan Janmaat – CEO at DataFox

In his presentation at SaaStock16 Bastiaan Janmaat, CEO and Co-Founder at Datafox, explains how they left it too late to set up their outbound Sales Strategy. He outlines their 4 step approach to turn things around:

- Pick the right companies to go after
- Build a relationship by taking a personalised approach
- Incentivise your reps to do the right things that you want them to do
- Support your sales team with collateral and marketing efforts to educate your future customers

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[joshlyles]

No outreach without research. No follow-up without reason. Love that concept!

[theanalyst]

Absolute gem of a video, information packed the second half is knowledge worth a lot

[what_IT_do_Tech]

Thank you for sharing your knowledge with the world Bastiaan. Very impactful

[asterginete]

Thank you for the information! I'm slowly building my SaaS :)

[Jpk]

Thanks, Bastiaan for the Great Information I'm slowly Building My Freelance Business and For sure the Insights Help.

[PopularTower]

Thank you for the great presentation and for the very actionable insights :)

[kevinlevine]

Great information and teachings. Thanks for sharing!

[AnthonyMyers]

Thanks for this, really happy I stumbled upon it - I'm an inbound marketing guy, have done SEO and PPC my whole career. This really helped me start to formulate an outbound strategy.

[cliffordrogers]

Thanx nice video CEO I need your information thank u so much for giving

[AbuElLOL]

What was the email title sent from Brooks to Dustin? I want to understand if there's technique for email titles as well. Great video, thanks for sharing :)

[antonisask]

What is in your opinion the minimum ACV so for outbound sales to worth it??

[gauravaithmia]

He sent email to Dustin. Got reply form Amanda.