How to Build an Outbound Sales Team (with Ricky Pearl)

Today, there's an abundance of high-quality software out there for every aspect of the outbound sales process.

For scraping lists, finding & verifying emails, warming up inboxes, sending & managing campaigns, automating workflows, you name it.

But unless you have the right people leveraging them, chances are you won't see much joy with your campaigns.

And it also doesn't help that sales teams are, notoriously, one of the hardest to build!

However, Ricky Pearl has been doing exactly this over the last 2 decades — whether that's heading sales teams himself, serving as GTM & Outbound advisor to startups or for his own business, Pointer.

And he was kind enough to share his amazing insights on everything related to building a high-performing outbound sales team including:

❥ Defining your outbound sales strategy (& who needs to do it)
❥ The key skills (& red flags) to look out for when hiring for sales
❥ How to structure your outbound sales team using the ‘Jobs-to-be-done’ framework
❥ The biggest mistakes he's seen when it comes to building sales teams and how you can avoid them

Plus some hot-takes and his favorite outbound sales communities and experts!

So by the end of this video you’ll have the framework to build your very own outbound sales team from scratch.
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Timestamps:

00:00 - Intro
04:55 - Benefits
09:06 - First steps
16:12 - Hiring
19:51 - Structuring your team
21:36 - Key roles to fill
27:56 - Set up your team for success
30:44 - Biggest challenges
34:19 - Rapid-fire
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If you’d like to learn more about Ricky and what he does:

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[Saleshandy]

What is the biggest challenge you're facing when it comes to building your outbound sales team?

Let us know in the comments and we'll try to get Ricky to share his take :)