Introduction To Digital Marketing 101

An introduction to digital marketing 101 that will give you clarity above the channel and platforms.

#digitalmarketing #branding #brandstrategy

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By the end of this video, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.

First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.

Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.

Next, you’ll learn the difference between channels, platforms, tools, tactics and techniques that go into a digital marketing strategy and how to rise above the overwhelm which these 4 Questions

0:00 Introduction To Digital Marketing
1:15 What Is Digital Marketing?
1:39 Understanding Marketing Vs Advertising
3:20 Q1 What Is Your Goal?
4:04 Q2 Where Is Your Audience?
5:29 Q3 What Is Your Message?
6:04 Q4 How Will You Engage?

Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.




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[danplumadore]

Great insight on taking your brand to the next level

[kidkever]

Thank you so much for sharing!! Can you please continue making courses on Udemy as it's more affordable for an overseas student like me? Would really appreciate it! 🙏

[bobouko]

How can I know where exactly my target audience is?