Content Marketing 101 | Content Marketing Explained

Content marketing. What is content marketing?
You’re probably thinking about blogs on an official website (content writing) and social media. In general, yes. But content marketing is much more than that. Content marketing is a weapon for businesses to use in order to build relationships with their audience, capture their attention, and improve engagement. One which most digital marketers will need in their arsenal.

One of the most commonly asked questions about content marketing is Does content marketing work for small businesses? In short, yes.
In this video Ryan, the general manager of Annaba Resources breaks down the basics of content marketing, a quick content marketing 101 if you will.

We hope you enjoy the video, please let us know what you thought in the comments below.

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Annaba Resources is a full-service event management & technical production company based in Selangor & Kuala Lumpur, Malaysia. With a combined experience of 25 years in the event industry, we are one of Malaysia’s leading providers of event technical production services and audiovisual equipment rental. Our technical production expertise and state-of-the-art equipment help create epic live concerts, compelling corporate events, sensational product launches, extraordinary exhibitions, classy fashion shows, fun-filled gala dinners, and memorable weddings.
Big or small, your event will be in safe hands!

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