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Content Marketing 101
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Presentation slides available here:
Content marketing is a practice that has picked up steam over the past couple years. So what is it? With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content. This helps to enhance their brand, and drive interest from potential and current customers.
This basic-to-intermediate webinar will teach attendees:
Why content marketing is a vital part to online marketing strategy
What content resonates best with customers and prospects
How to measure content marketing success
How to maintain a content calendar
Other benefits of content marketing, including SEO and social media
Content marketing is a practice that has picked up steam over the past couple years. So what is it? With digital information now accessible nearly everywhere, consumers are more informed than ever before. The onus is now on businesses to provide quality content to gain their potential customers trust. Businesses that have adopted content marketing are creating educational, entertaining, and valuable content. This helps to enhance their brand, and drive interest from potential and current customers.
This basic-to-intermediate webinar will teach attendees:
Why content marketing is a vital part to online marketing strategy
What content resonates best with customers and prospects
How to measure content marketing success
How to maintain a content calendar
Other benefits of content marketing, including SEO and social media
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