Events Made Simple LIVE: Client Gifting

On this episode of Events Made Simple LIVE, I had the pleasure of speaking with Melanie Richards, founder of Be Visible Solutions, to dive into the art and strategy of client gifting. Melanie brings over three decades of experience in the gifts and incentives industry, and during our conversation, we explored how thoughtful, personalized gifts can transform ordinary interactions into memorable experiences that drive client loyalty and business growth.

Some of what we discussed:
• How personalization transforms ordinary gifts into meaningful experiences.
• Why thoughtful client gifting is essential for deepening relationships and driving revenue.
• The art of strategic gifting—from individual tokens to bulk gifting with a personal touch.
• How inclusive, quality-focused gifting can set you apart in a crowded marketplace.

Give it a listen if you're looking to wow your clients at your next event and create lasting impressions.

Timestamps
00:00 – Introduction & Welcome
01:28 – Warm-Up & Guest Introduction
04:36 – The Art of Client Gifting
12:23 – Strategies for Bulk & Personalized Gifting
18:50 – Inclusive & Thoughtful Gifting
29:37 – Driving Growth with Memorable Gifting
42:36 – Connect with Melanie Richards

Connect with Melanie Richards at Be Visible Solutions:

Like, comment, and subscribe to hear more content and conversations about innovative client gifting and event marketing strategies. Let me know your favorite takeaway in the comments!

[bvisiblewithmel]

Always delighted to join award-winning Tiffany for collaborative & rich conversations. Thanks for your warm invitation & stellar support.

[russellofhotels]

Great Topic & Great Collaboration. Great job Tiffany, keep them coming.