Why DTC Might Be a Bad Idea: The Pros and Cons of Selling Direct-to-Consumer

While DTC may seem like an attractive option for some FBA sellers, it may not be the best fit for everyone. DTC businesses require a significant amount of time, effort, and resources to build and maintain. It can be difficult to compete with established brands and to generate the necessary traffic to make sales. Additionally, DTC businesses may not have the same level of exposure as those selling on marketplaces like Amazon. They also require a deep understanding of the target audience, as well as the ability to market and promote the products effectively. Therefore, FBA sellers should carefully consider their goals and resources before deciding to pursue DTC.

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