Driving DTC Growth by Harnessing Omni-channel Marketing and AI - With Jane Schloth, Direct Branding

In this episode of the Rep AI Podcast, Jane Schloth, founder of Direct Branding, shares her expert insights into driving growth in eCommerce. With decades of experience in direct response marketing and a deep understanding of Shopify, Jane dives into the practical strategies that help DTC brands succeed.

What You’ll Learn:
- Using omni-channel marketing for seamless customer experiences
- The role of AI in optimizing sales and support for eCommerce brands
- Common mistakes merchants make when scaling their online stores—and how to avoid them
- Tips for choosing the right tools and apps in a crowded Shopify ecosystem

If you’re looking for actionable advice to refine your strategy, enhance customer engagement, and drive conversions, this talk is for you.

05:48 Omni-Channel Marketing Strategies
11:55 Navigating App Overwhelm in E-Commerce
17:49 Conversion Rates and Customer Engagement
24:58 Navigating B2B to B2C Transition
30:47 Retention Strategies in Direct Marketing
37:00 Future Trends in D2C Marketing

#eCommerce #ShopifyExperts #DTCgrowth #OmnichannelMarketing