The Era of DTC Brands is Over—Here’s Why | Fast Company

For decades, consumer brands like Allbirds and Casper have grown exponentially, but not always turning a profit. Now, a new model with slower growth but more focus on profit is taking hold with younger founders.

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Do you think the era for DTC brands is over?

To save 3 mins 35 seconds for you on a clickbait-y untruthful video: The Era of DTC Brands is NOT over. VC-funded growth focused DTC brands are struggling but self-funded, healthy and slower growth (with good profit) become more popular nowadays.

[leapnlarry]

The modern way is to be a influencer, make and sell your own product direct to your audience, smaller market but grows slowly and is profitable because they buying BECAUSE of the relationship with the influencer. Perfect for small market niche products, sold on Etsy or Shopify or even ebay. Maybe it will grow to a wider audience but will still need connection with the brand. Larry

[testing]

Pre order is the solution to business sustainability. At least in the very beginning.

[modernsam]

I'm in trouble if it's over!

[dereksekeatase]

Allen Sharon Williams Lisa Jackson Robert

[HomoHominiLupus]

Still waiting for a dislike button so I can use it on videos like this

[ChapmanRod-dl]

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